Recommended by 0 people
Member since: Oct 23, 2019
Completed Job: 0
About Me
Senior Graphic Designer with over 6 years of experience in a creative agency. Prints, typography and Chinese calligraphy have always been a passion of mine, and I enjoy the challenge of balancing contrasts—loud and restrained, serious and playful—while ensuring every project tells a compelling visual story.
For me, design is more than just aesthetics; it is about connection and conveying different aspects of culture. I hope to bring my perspective to your team, where I can create meaningful work that resonates with audiences.
Current Status
Self Employed
Language
Spoken
Chinese (Cantonese)
Chinese (Mandarin)
English
Malay
Chinese (Mandarin)
Written
Chinese (Mandarin)
English
Chinese (Cantonese)
Malay
Working Experience
1 Jun, 2025 - Current
Mid-Weight Graphic Designer (Freelance)
Studio Grain, Singapore
Company Type
Other
Position
Senior
Specification
Art & Creative
Roles
Graphics Designer
- Developed branding, print, and digital design solutions for clients across cultural, lifestyle, and retail sectors.
- Created visual designs and supported on-ground coordination for Singapore Design Week (Orchard & Somerset District).
- Designed installation visuals and angpao for Singapore Chinese Cultural Centre.
- Produced social media content for Clean Conscience.
- Designed invitation collaterals for In Good Company.
- Developed brand guidelines and space graphics for I’mable Collective under SG Enable.
- Mentored junior designers to ensure alignment with art direction and accuracy in final artwork (FA) delivery.
- Collaborated with internal teams and clients to deliver thoughtful and visually engaging design solutions.
18 Dec, 2019 - 31 Mar, 2025
Senior Graphic Designer
Paradox Media Pte Ltd, Singapore
Company Type
Multinational Corporation
Position
Senior
Specification
Art & Creative
Roles
Graphics Designer
- Delivered creative solutions for a diverse portfolio of clients, ranging from startups to international brands across private and government sectors, including Canon, Whirlpool, Brother Industries, By The Bay, Dr.K Lab, Fujioh, Keppel Electric, and Singapore Management University.
- Developed and executed brand identity systems and advertising campaigns across multiple platforms.
- Designed integrated marketing collateral including OOH, brochures, and POSM, alongside digital assets such as websites, social media content, and video & TVC materials.
- Mentored junior designers, ensuring alignment with art direction and maintaining high standards in final artwork (FA) production.
- Led concept development, art direction, and visual execution for small- to medium-scale projects.
Education
University of Central Lancashire, UK
Major in Bachelor's Degree in Design & Media
Bachelor's Degree
Art/Design/Creative/Multimedia
6 Jun, 2018 - 9 Sep, 2019
Nanyang Academy of Fine Arts, SG
Major in Diploma in Graphic Communication
Diploma
Art/Design/Creative/Multimedia
6 Jun, 2014 - 9 Sep, 2017
Awards
The Crowbar Awards
Finalist in branding category
The 4As Limited
16 Nov, 2019
NAFA Best of Best Show 2019
Best of Best
Nanyang Academy of Fine Arts
7 Jul, 2019
Skill Sets
Tools & Software
Experienced Industry
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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