Spoken

English

Written

1 Oct, 2023 - Current

Senior Executive, Copywriter

Malaysia Airlines, Ara Damansara

Company Type

Public Listed Company

Position

Senior

Specification

Art & Creative

Roles

Others

Provided creative support for global and tactical campaigns, driving impactful messaging and engagement.

Developed copy for major launch campaigns, including the 2024 introduction of new routes to the Maldives, Da Nang, Chiang Mai and Paris.

Conceptualised and executed end-to-end copywriting for the launch of MHrail, Malaysia Airlines' new flight and rail product.

Provided copy support for global sponsorships, including the Manchester United partnership, covering social media materials, interviews with former players, CUG campaigns and more.

Worked closely with colleagues across departments and global stations to ensure accurate messaging that resonates with the audience.

1 Jun, 2023 - 1 Sep, 2023

Digital Marketing Specialist

Luxor Beauty World Sdn. Bhd., Kota Damansara

Company Type

Public Listed Company

Position

Senior

Specification

Digital Media

Roles

Digital Marketing specialist

Oversaw daily social media management for skincare brands including BABOR and Guinot, and haircare brands Martom and Lazartigue.

Strategised, planned and scheduled monthly content to boost online engagement and drive traction across multiple platforms.

Developed and implemented social media strategies through competitive analysis, research and audience profiling to optimise brand presence.

Analysed social media metrics and insights to inform strategy adjustments and enhance campaign performance, ensuring alignment with KPIs.

Monitored campaign outcomes, extracted key learnings and adjusted plans to continually improve results.

1 Feb, 2023 - 1 Jun, 2023

Social Media Marketing Content Writer Executive

Rotol Food Chain Sdn. Bhd., Bandar Utama

Company Type

Public Listed Company

Position

Senior

Specification

Digital Media

Roles

Social Media Executive

Managed content creation for multiple social media pages across various Rotol Food Chain outlets, including Chakri Palace, ROMANi Fine Dining, Skyhill Fusion Restaurant, TT Gardens and Skyforest Lifestyle Hub.

Optimised social media campaigns by utilising Meta Business Suite to run targeted ads, elevating post reach and impressions.

Created and wrote communication and promotional materials, including official letters, press releases, sales booklets and flyers.

1 Feb, 2019 - 1 Sep, 2022

Copywriter

theLABEL Ads Sdn. Bhd., Ara Damansara

Company Type

-

Position

Senior

Specification

Advertising / Media Planning

Roles

Copywriter

Conceptualised effective and out-of-the-box campaign ideas for clients including Dreamland, Honda, Spritzer, Ground Team Red and more.

Collaborated with designers to create cohesive concepts that met client specifications.

Produced creative and compelling copy and scripts for various mediums such as print, digital, video and radio.

Led and supervised radio recording and video shooting sessions with talents to ensure perfect delivery of script.

Guided a team of junior copywriters and graphic designers, overseeing their work and ensuring that all deliverables met or exceeded client expectations.

1 Aug, 2017 - 1 Oct, 2018

Copywriter cum Social Media Executive

Adfive Sdn. Bhd., Puchong

Company Type

SME

Position

Fresh / Entry Level

Specification

Art & Creative

Roles

Others

Produced, edited and translated engaging health and beauty blog content with careful attention to tone, style and messaging.

Fostered relationships with bloggers and social media influencers to expand awareness and reach for our cafe, Unicorn25.

Managed social media accounts for Unicorn25 Cafe and the FITMALAS Facebook Fitness Page to drive engagement.