About Me

I am a content creative and strategist with over eight years of experience in online media publication.

Currently, I am the Group Editor of an online media brand reaching over 20 million users monthly in the Southeast Asia region. My role is to oversee the content production across all media properties under the brand and work directly on branded campaigns from start (ideation and pitching) to finish (execution and digital advertising) with some of the most well-known names in the travel industry, including AirAsia, Singapore Airlines, Japan National Tourism Organisation, Maybank (Singapore), among others.

My skills lie not only in my editorial and content writing (with a proven track record of SEO, GEO, and AEO optimisation and ranking), but also in my attention to detail and content strategy. Whether you're in need of a talented writer to create content for you (whether AI-assisted or fully human) or if you need to consult an expert on the SEO health of your platform, I'm happy to provide the services that can elevate your brand to the next level.

Current Status

Employed

Language

Working Experience

Education

University of Nottingham

Major in International Communication Studies

Bachelor's Degree

Mass Communications

1 Jul, 2011 - 1 Aug, 2015

City University of Hong Kong

Major in Creative Media

Master Degree

Art/Design/Creative/Multimedia

1 Aug, 2016 - 1 Jul, 2017

Skill Sets

Tools & Software

Additional Information