Recommended by 0 people
Member since: Nov 30, 2023
Completed Job: 0
About Me
A multi-disciplinary Creative Manager and Senior Creative Lead with over 10 years of enterprise experience (including AEON Co. Bhd & Accenture network). Specializing in high-end branding, 3D spatial execution, nationwide retail campaigns (POSM), and conversion-driven digital assets.
What I Do / Services Offered:
• 360° Brand Strategy & Identity Systems (F&B, Skincare, Cosmetics)
• 3D Spatial & Retail Design (Exhibition Booths, Concourse Visuals, POSM)
• High-Impact Integrated Campaigns & Digital Assets
• Future-First Workflow (Midjourney & Runway AI Pipeline Integration)
Website & Portfolio:
https://by2creative.wixstudio.com/bytwoadvertising
Current Status
Self Employed
Language
Spoken
Chinese (Mandarin)
English
Malay
Written
Working Experience
1 Jan, 2025 - 30 May, 2025
Creative Manager (Project-Based / Campaign Lead)
AEON CO. (M) BHD., Kuala Lumpur
Company Type
Public Listed Company
Position
Manager
Specification
Art & Creative
Roles
Management
Stepped in as the interim Campaign Creative Lead to orchestrate and execute the strategic visual narrative for AEON’s highest-stakes retail seasons, including the nationwide Lunar New Year (CNY) and mega Festive integrated marketing campaigns.
• Strategic Campaign Leadership: Conceptualized and deployed multi-channel key visuals, retail spatial layouts, and digital branding assets across all nationwide outlets under highly compressed timelines.
• Cross-Media POSM Mastermind: Directed the visual architecture for in-store environmental graphics and point-of-sale materials (POSM), seamlessly bridging physical retail spaces with digital commerce streams.
• Commercial Impact: Engineered high-impact, unified offline-to-online branding that drastically enhanced seasonal foot traffic and amplified multi-million dollar consumer engagement.
5 Jan, 2023 - 5 Aug, 2024
Senior Creative Designer
HEBE BEAUTY STYLE SDN BHD, Petaling Jaya, Selangor, Malaysia
Company Type
Other
Position
Senior
Specification
Art & Creative
Roles
Branding Designer
Served as the senior creative anchor for the highly competitive skincare and cosmetic portfolio under demanding international agency standards, transforming brand intents into high-conversion commercial art.
• 360° Visual Execution: Conceptualized and masterminded premium product launch visuals, bespoke packaging assets, and high-converting e-commerce hero banners to maximize brand equity.
• Brand Continuity: Championed strict typography, color spaces, and visual guidelines across multi-channel digital touchpoints, bridging digital UI assets with cross-media branding.
1 Aug, 2014 - Current
Founder & Creative Director
BY TWO ADVERTISING, Remote
Company Type
Other
Position
Senior
Specification
Advertising / Media Planning
Roles
Creative
Founded and managed an independent creative studio delivering high-end visual systems and strategic marketing assets across F&B, cosmetic, and enterprise retail sectors.
Core Pillars & Execution:
• Brand Strategy & Identity: Spearheaded 360-degree brand revamps, packaging design, and strict typography guidelines to enhance product market premium.
• 3D & Spatial Environments: Conceptualized high-conversion event booths, physical retail activations, and POSM fixtures from ideation to production.
• High-Impact Campaigns: Engineered omni-channel key visuals bridging digital UI/UX assets with large-scale commercial out-of-home advertising.
• Future-First Workflow: Maximized studio agility by integrating cutting-edge generative AI tools (Midjourney, Runway) into creative ideation and rapid storyboarding pipelines.
Education
INTI International University & Colleges
Major in Graphic Design
Diploma
Art/Design/Creative/Multimedia
1 Feb, 2002 - 1 Mar, 2003
Skill Sets
Tools & Software
Experienced Industry
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
There is no review on this talent currently
