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Member since: Nov 30, 2023
Completed Job: 0
I'm Senior Graphic Designer with 20 years of experience specializing in POS and FMCG marketing materials. I bring creativity and strategy to each project, always pushing design boundaries to create memorable and impactful visuals.
𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼
https://docs.google.com/presentation/d/1ckAo_0W11dmcaWZz7ijNEY-i35rzStHyhTPt5OZsdoI/edit?usp=drivesdk
𝙒𝙝𝙖𝙩 𝙄 𝘿𝙤
POS Design: Creating point-of-sale materials that boost brand visibility and drive FMCG sales.
Brand Development: Building cohesive brand identities and impactful key visuals.
Digital Advertising (DTC Marketing): Designing digital ads and social media content to enhance brand engagement.
E-commerce Visuals: Crafting optimized product imagery and online content for e-commerce.
Project Management: Collaborating with clients and teams to meet project goals and timelines.
Creative Concepting: Turning briefs into original design concepts from sketch to final deliverable.
Self Employed
Chinese (Mandarin)
English
Malay
Chinese (Mandarin)
English
Malay
1 Jan, 2025 - 30 Apr, 2025
AEON Co. (M), Kuala Lumpur
Public Listed Company
Manager
Art & Creative
Management
Managed a team of designers, assigning tasks based on their strengths and ensuring smooth execution of campaigns. I was deeply involved in all branding and marketing projects from planning to final rollout while maintaining visual consistency across all platforms in a fast-paced retail environment.
1 Aug, 2014 - Current
BY TWO ADVERTISING, KL
Other
Senior
Advertising / Media Planning
Creative
As a freelance senior designer under my own setup, I handled full-cycle brand development and POSM design. I worked directly with clients—from concept to execution—while coordinating with suppliers and managing production to meet deadlines and maintain quality.
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