Spoken

English
Chinese (Mandarin)
Malay

Written

Chinese (Mandarin)
English

15 May, 2024 - Current

Senior Designer

Lavier International Sdn Bhd, Subang

Company Type

SME

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

Responsible for delivering projects from concept development to final artwork (FA), with strong attention to detail in layout, color selection, precise measurements, and die-cut accuracy during the production stage.

• Designed and executed creative work for in-house brands, including CellAge+, Stemique, LeanAge, and LuminGlow, covering social media posts and advertising materials.
• Reorganized and streamlined the company’s filing system for better workflow efficiency.
• Collaborated closely with the content writer and videographer to align on brand content direction and storytelling.
• Served temporarily as design team lead, guiding juniors and interns, ensuring quality control on social posts, promotional ads, and key visuals.
• Recreated and further developed the CellAge+ mascot "Celly" to strengthen brand identity.

11 Nov, 2016 - 22 Sep, 2023

Graphic Designer

Ideas N' Play Sdn Bhd, Petaling Jaya

Company Type

SME

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

Delivery from concept to final artwork (FA), attention to detail, conducting thorough checks on layout, color selection, measurement accuracy, and die-cut aspects during the output phase.

• Executed design projects for prominent brands such as Pepsico, Reckitt, Marigold, Vitagen, Heinz, and OldTown White Coffee.
• Collaborated closely with Art Director and Account Executives to understand client preferences, ensuring designs met their expectations and objectives.
• Developed impactful advertising campaigns that effectively communicated brand messages and resonated with target audiences.
• Created compelling key visuals that captured brand identities and enhanced brand recognition.
• Designed innovative and visually appealing packaging solutions that stood out on shelves and showcased product excellence.
• Produced eye-catching point-of-sale materials (POSM) that increased brand visibility and drove sales.

3 Mar, 2016 - 10 Oct, 2016

Graphic Designer

Envicion Studio Sdn Bhd, Bukit Jalil

Company Type

SME

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

• Executed design projects for brands such as SP Setia, Property Hero, Campbell's, and Frontier.
• Collaborated closely with the Art Director to understand client preferences, ensuring designs met their expectations and objectives.
• Developed impactful advertising campaigns that effectively communicated brand messages and resonated with target audiences.
• Designed innovative and visually appealing packaging solutions that stood out on shelves and showcased product excellence.

4 Apr, 2013 - 2 Feb, 2016

Graphic Designer

Mouse Creative, Seri Kembangan

Company Type

SME

Position

Fresh / Entry Level

Specification

Art & Creative

Roles

Graphics Designer

• Executed design projects for brands such as Diamond Water, Sweetkiss Food, and Happy Bee Farm.
• Designed innovative and visually appealing packaging solutions that stood out on shelves and showcased product excellence.
• Produced eye-catching point-of-sale materials (POSM) that increased brand visibility and drove sales.

11 Nov, 2011 - 2 Feb, 2012

Graphic Designer

Worthy Media Sdn Bhd, Kuala Lumpur

Company Type

SME

Position

Intern

Specification

Art & Creative

Roles

Graphics Designer

Reason of resign