Spoken

English
Malay

Written

English

5 May, 2019 - Current

Planner

Pixel Lab Art and Design, PJ

Company Type

New Startup

Position

Senior Manager

Specification

Advertising / Media Planning

Roles

Consultant

• Planned and implemented strategies to assess market conditions and evaluated results to enhance marketing objectives
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Provided digital marketing solutions to increase traffic and awareness
• Prepared weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
• Designed SEO strategy for short- and long-term campaigns.
• Analyzed competitor pages to locate backlink and keyword opportunities.
• Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments.
• Produced and submitted weekly reports outlining progress against KPI objectives.

Reason of resign

11 Nov, 2018 - 4 Apr, 2019

Strategic Planning Manager

IPG Mediabrands Sdn Bhd, PJ

Company Type

Multinational Corporation

Position

Manager

Specification

Advertising / Media Planning

Roles

Others

• Winner of YouTube video of the year
• Leveraged industry trends and competitive analysis to improve customer relationship building.
• Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Conducted trials and tests of marketing channels such as paid acquisition, social media, and fresh content creation.

Reason of resign

Contract staff

9 Sep, 2015 - 9 Sep, 2018

Strategic Planning Manager

Hakuhodo Malaysia, Glenmarie

Company Type

Multinational Corporation

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

• Kancil Agency of the Year: 2018
• Member of HILL ASEAN think thank
• Evaluated existing operations and current market trends to identify necessary improvements to capitalize on opportunities
• Directed training for new employees
• Performed forecasting to identify necessary changes for clients.
• Used marketing communications expertise, client service skills and analytical tools to resolve customers concerns.
• Increase brand awareness for a new car launch with 11,000 new Instagram followers

Reason of resign

Better offer

5 May, 2014 - 8 Aug, 2015

Marketing Communication Consultant & Freelance Copywriter Carl's Jr. Malaysia

Carl's Jr. Malaysia, Ara Damansara

Company Type

Multinational Corporation

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

• Developed innovative and targeted collateral to support overall branding objectives
• Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
• Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization

*Freelance copywriter for Citibank's electronic direct mailers

Reason of resign

Better Offer

2 Feb, 2011 - 2 Feb, 2014

Client Partner

AQM Marketing Sdn Bhd, Cheras

Company Type

SME

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Creative Services Manager

• Drove team revenue totals by bringing in over RM3M in sales
• Sales growth of 130% for Canon within 3 months
• Successfully pitched for 3 accounts
• Achieved RM650,000 sales in the first 6 months of employment
• Assessed individual client situations and made targeted recommendations for products and services to resolve specific situations.

Reason of resign

Better Offer

8 Aug, 2008 - 12 Dec, 2010

Advertising Account Manager

A&D Creative, PJ

Company Type

SME

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

• Worked with designers and production staff to create high quality and brand-specific ads.
• Helped local clients expand business operations through targeted advertising.
• Collaborated with media representatives to optimize coverage of special events.

Reason of resign

Better Offer

7 Jul, 2004 - 12 Dec, 2007

OEM Sales and Marketing Executive

DENSO (M) Sdn Bhd, Glenmarie

Company Type

Multinational Corporation

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Sales Executive

• Awarded DENSO Sales Award for 2005 and 2006
• Emerged first place in inaugural year at DENSO Singapore Sales Training for top-level executives in Asia Pacific region
• Drove retailer engagement, improved retailer satisfaction and earned retailer advocacy through communication and relationship management.
• Increased sales revenues to RM20M for OEM products by leveraging effective negotiating skills.
• Surpassed growth targets and revenue projections by 20%
• Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.

Reason of resign

Better Offer

8 Aug, 2001 - 5 May, 2004

Senior Brand Communications Executive

McCann-Erickson (M) Sdn Bhd, KL

Company Type

Multinational Corporation

Position

Fresh / Entry Level

Specification

Advertising / Media Planning

Roles

Advertising Executive / Account Manager

• Upheld client satisfaction by designing accurate and detailed timelines for financial service campaigns.
• Maintained sales targets of RM2M consistently in billings and media buy

Reason of resign

Better Offer