Spoken

Chinese (Mandarin)
English
Malay

Written

1 Mar, 2022 - 1 Mar, 2024

Head of Digital Marketing & Communication

SEGI VALUE HOLDINGS SDN BHD, Petaling Jaya, Selangor, Malaysia

Company Type

Other

Position

Senior Manager

Specification

Art & Creative

Roles

Management

Creativity & Marketing Management:
Lead the retail marketing unit in driving innovative experiential store marketing initiatives to boost retail foot traffic, promote customers engagement and increase overall revenue. Responsible for developing, integrating and managing digital platforms & member apps. Develop, streamline and manage all visual merchandising and advertisement assets to ensure HQ marketing standards and guidelines are carried out across all stores.
Social Media Content Strategies:
Create and manage all published social media contents (Facebook, Instagram, TikTok), setting and maintaining a high standard for content quality, credibility and online leadership and reputation enhancement. Provide relevant contents to reach and continually increase the company’s targeted audiences. Monitor best practices for measuring the impact of Social Media Campaigns and analyse, review and report on effectiveness to maximize results.
On-ground Company Events: Corporate, Training, Launching etc.:
Spearheaded comprehensive corporate rebranding and transformation initiatives, meticulously coordinating the seamless rollout and implementation of the new Corporate Identity across all organizational functions and marketing channels. Architected and executed impactful store events and multi-channel campaigns, flawlessly aligning content strategies across web, social media, member apps, and traditional advertising (Display Ads, online/print media, PR/CSR) to achieve core marketing objectives. Cultivated robust collaborations with diverse internal teams (e.g., buyers, store operations, merchandising, IT) and external vendors, optimizing workflows to ensure precise execution and maximize campaign efficiency and impact. Empowered and developed the marketing team through targeted training and strategic oversight. Also fostered cross-functional synergies with store operations, ensuring consistent alignment with overarching marketing goals.

1 Jul, 2009 - 1 Feb, 2022

Head of Digital Marketig & Communication

COSWAY GROUP OF BERJAYA COMPANIES, Kuala Lumpur, Malaysia

Company Type

Multinational Corporation

Position

Senior Manager

Specification

Art & Creative

Roles

Management

Managing in Branding Marketing & Creative line.