Jaedals

Our Story

Jaedals was born from a simple belief: comfort and style should never be a compromise.

As women constantly on the move — juggling work, family, travel and everyday life — footwear often meant choosing between looking good or feeling comfortable. Jaedals was created to challenge that idea.

Founded in Singapore by a fashion designer and creative entrepreneur, Jaedals is inspired by real life and real movement. Every pair is thoughtfully designed to look good, feel good and move with you — whether you’re walking city streets, travelling overseas, running errands or dressing up a casual outfit.

Our trekky-inspired sandals are built with comfort at the core — lightweight soles, supportive structures and wearable silhouettes — while maintaining a strong aesthetic point of view. They are made to be styled, lived in and loved.

But Jaedals is more than footwear. It’s a brand built on creativity, community and storytelling. We grow by listening closely to our customers, experimenting boldly with design and creating products that reflect individuality rather than trends alone.

At heart, Jaedals is a startup — hands-on, fast-moving and deeply personal. Our retail atelier in Orchard, Singapore is where ideas come to life and where creativity, content and community meet in real time.

As our community grows, so does our ambition. We are expanding beyond Singapore into regional markets, starting with Malaysia and beyond, while staying true to the values that started it all.

Jaedals is for those who believe style should feel effortless, comfort should be beautiful, and fashion should fit real life.

Company Profile

Our Employee Benefits