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Chinese (Cantonese)
Chinese (Mandarin)
English
Malay

Written

1 Mar, 2022 - Current

Admin cum Digital Marketing & Customer Service

JT SAW & SONS SDN BHD, IPOH

Company Type

SME

Position

Senior Manager

Specification

Management, Marketing, Sales, Admin

Roles

Administrator

- Managed company paperwork, including invoices, quotations, and employee payroll, ensuring accurate records and timely processing.
- Coordinated with partner companies and suppliers to maintain strong business relationships and smooth operations.
- Handled the company’s Facebook posts and designed various marketing materials, such as flyers, T-shirts, and name cards, to support brand identity and promotions.
- Developed new marketing strategies to boost engagement, such as launching
innovative packages and a points system to increase customer retention.
- Responded to customer inquiries and managed bookings, delivering prompt and helpful customer service to enhance customer satisfaction.

1 May, 2020 - Current

FREELANCE SOCIAL MEDIA MANAGER & DESIGNER

FREELANCE, IPOH

Company Type

Other

Position

Manager

Specification

Advertising / Media Planning

Roles

Advertising Executive / Account Manager

Created engaging Facebook posts with customized copywriting and visuals for clients across various industries, including F&B, jewelry, yoga, gaming, food wholesale, cleaning services, real estate, and LG Puricare.

Designed a variety of marketing materials—single-image posts, multi-image carousels, menus, banners, flyers, and name cards—to enhance brand visibility and appeal.

Developed tailored social media strategies to support client goals, focusing on audience engagement, brand consistency, and effective communication.

Collaborated closely with clients to ensure that each design and post met branding guidelines and conveyed key messages to target audiences.

1 Nov, 2019 - 31 Mar, 2021

Admin cum Customer Service & Digital Marketing

VERVE CONCEPT HOME, IPOH

Company Type

SME

Position

Senior

Specification

Management, Marketing, Sales, Admin

Roles

Administrator

Managed backend operations across multiple booking platforms, including Agoda, Booking.com, and Airbnb, ensuring accurate listings and preventing overlapping bookings.

Developed special offers during peak holiday seasons to attract more bookings, aligning promotional efforts with customer demand.

Managed essential administrative tasks, including monthly invoicing and income tracking, to ensure accurate financial records.

Coordinated with cleaning teams for smooth post-checkout processes, guaranteeing a high standard of property maintenance and turnover efficiency.

Responded to guest inquiries and facilitated seamless check-ins, providing excellent customer service and enhancing guest satisfaction.

Maintained close communication with the operations team to ensure a synchronized and efficient workflow.

Worked in close collaboration with the operations team, holding regular meetings to identify and address issues, and reporting key updates to supervisors.

Managed the company’s Facebook posts, crafting diverse promotional offers and themed content to drive engagement.

During the MCO period, led brainstorming sessions to explore innovative ways to maintain sales despite travel restrictions, focusing on social media engagement and targeted campaigns.

1 Oct, 2014 - 31 Jan, 2015

DTP Editor (Trainee)

PENERBITAN POTENSI, IPOH

Company Type

SME

Position

Fresh / Entry Level

Specification

Printing/Packaging/Publishing

Roles

Publishing Designer

- Assisted in publishing school reference books, utilizing CorelDRAW software to create visually appealing layouts.

- Reviewed and proofread text, graphics, and other materials provided by writers and designers to ensure accuracy and quality.

- Edited and enhanced graphics, including photographs and illustrations, for inclusion in publications.

- Imported text and graphics into publishing software, integrating them to produce cohesive and visually balanced pages.

- Adjusted text properties such as font size, column width, and spacing to optimize readability and visual flow.

- Revised layouts based on feedback and made necessary corrections to meet publishing standards.

- Prepared and submitted final files for printing or online publishing, ensuring all materials were production-ready.

1 Aug, 2014 - Current

E-commerce Business Owner

BlueFaye Handmade Studio, IPOH

Company Type

Other

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Founder

Launched and managed an online business on Facebook and 11-Street (now closed), initially selling clothing and handling all aspects independently—from designing graphics and writing posts to advertising and fulfilling orders.

Transitioned to selling customized jewelry designs after identifying a trend for crystal accessories, gaining a loyal following among female customers.

Independently created and managed product design, photography, photo editing, and copywriting to maintain high-quality visuals and engaging content.

Here’s where I gained hands-on experience in digital marketing strategies, customer engagement, and brand positioning, successfully growing a customer base through unique and creative product offerings.

1 May, 2014 - 30 Sep, 2014

News Intern

RTM TV2 MANDARIN NEWS, KL

Company Type

Other

Position

Intern

Specification

Journalist / Editor/ Writing

Roles

Journalist

Contributed to the production of Mandarin news broadcasts, assisting in writing, editing, and proofreading news content to ensure accuracy and clarity.

Conducted both indoor and outdoor interviews, gathering firsthand information and insights for news segments.

Edited news videos to produce clear, engaging visuals that supported the news narrative and met broadcasting standards.

Designed simple news graphics to enhance visual storytelling, ensuring information was presented clearly and aligned with the broadcast's style.

Supported the behind-the-scenes team in news broadcast operations, collaborating closely to ensure smooth, timely production.