Recommended by 0 people
Member since: Aug 8, 2024
Completed Job: 0
About Me
My name is Benn, and I am a brand designer and project manager with over a decade of experience in creating and managing impactful brands. My journey began with a background in logistics, which provided me with strong analytical and project management skills. However, my passion for branding was ignited while working in online marketing for the game industry, where I assisted clients with managing marketing events and preparing proposals. This exposure to the branding strategies of major companies inspired me to dive deeper into design and branding, leading me to co-found a clothing brand called SICKOF STUDIO. In this role, I was responsible for developing the brand's vision, mission, and core values, formulating brand strategies and guidelines, and designing the brand's visual identity, including logos, typography, and marketing materials. I also managed customer relationships, supplier partnerships, and the execution of pop-up events and product launches. My approach to branding is rooted in the belief that successful brands seamlessly integrate strategic vision with creative design, and I have continuously honed my skills to ensure that the brands I work with resonate deeply with their audiences. My experiences in the game industry and with SICKOF STUDIO have equipped me with a unique blend of strategic thinking, creative execution, and project management expertise. Today, I am eager to focus my career entirely on branding and design, leveraging my background to contribute meaningfully to any branding project. I am excited about the opportunity to collaborate with like-minded professionals and organizations that share my commitment to creating cohesive, impactful brands that stand out in a competitive market.
Current Status
Self Employed
Language
Spoken
Chinese (Mandarin)
English
Japanese
Malay
Written
Working Experience
4 Dec, 2021 - 30 Nov, 2022
Project Manager cum Influencer Marketing Manager
TREX Esports Pte Ltd, Johor Bahru
Company Type
Multinational Corporation
Position
Manager
Specification
Advertising / Media Planning
Roles
Manager
Project Manager cum Influencer Marketing ManagerProject Manager cum Influencer Marketing Manager
TREX ESPORTS PTE LTD · Full-timeTREX ESPORTS PTE LTD · Full-time
Dec 2021 - Nov 2022 · 1 yrDec 2021 to Nov 2022 · 1 yr
Singapore, MalaysiaSingapore, Malaysia
Gaming industry is one of the most explosive growth industry nowadays. Many top brands have began to collaborate with games in order to reach more younger generation. Marketing and Influencers marketing play an important role in Esports industry, as most of the time Esports Industry has a lot of large or middle size competition, online campaign, offline campaign and in game campaign as well. Hence, the volume for promotion is huge and it needs to be very accurate implementation of marketing, so that it is able to achieve our goals of the campaign.
What I do here ?
- Communicate with clients and understanding their needs and requirement
- Assist client to achieve their goals by matching the appropriate KOLs to their event or campaign
- Communicate with KOLs or agencies for collaboration
- Research potential advertising method for game promotion
- Research potential talent game streamer or KOL and cultivate them to become top streamer
- Managing more than 50 KOLs in the same time and approaching more potential content creators
- Organise marketing strategy for esports event for both online and offline, including planning, managing, researching, communicating, scheduling and etc.
- Constantly monitoring the esports industry information and updates in SEA, such as Thailand,Indonesia, Malaysia, Singapore and Philippines
- Plan marketing strategy for client's game company
- Data collection and analysis of marketing campaign
- Constantly updating new market information and young generation preference
- Constantly researching more potential promotion method including NFTs, Blockchain games and others promotion method that follows current market trend
Education
Universiti Tunku Abdul Rahman
Major in Logistics & International Shipping
Bachelor's Degree
Logistic/ Transportation
1 Apr, 2018 - 6 Jun, 2021
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
There is no review on this talent currently
