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3 Apr, 2023 - 29 May, 2024

Senior Art Director

Mediabrands Malaysia, Petaling Jaya

Company Type

Multinational Corporation

Position

Art Director

Specification

Art & Creative

Roles

Art Director

• Working together with the Creative Group Head to oversee & organising the team
• Carrying out creative thinking, supervise team members and control human resources and time costs, also producing creative works
• Establish art department standards for production, productivity, quality, and client service
• Develop presentation approaches, styles, and techniques for the team
• Making ideas come alive visually for social and traditional media across any medium.
• Work on creative briefs based on ideas from brainstorming sessions, with direction, schedules, and deliverables for the creative team.

7 Mar, 2022 - 2 Mar, 2023

Senior Art Director

Naga DDB Tribal, Petaling Jaya

Company Type

Public Listed Company

Position

Art Director

Specification

Art & Creative

Roles

Art Director

• Creating conceptual designs for marketing campaigns & collaterals based on the clientele objectives, audience, and intended message.
• Oversee designs and execution of visual projects for advertising, marketing, or a similar purpose including traditional & digital based.
• Solving problems, identify challenges and find solutions for brand & marketing campaign.
• Working along creative directors, copywriters & account execs to generate impactful ideas, product activation also visual concepts for print & digital advertising campaigns including managing deliverables timeline.

8 Mar, 2021 - 23 Mar, 2022

Art Director

Edelman Malaysia, Petaling Jaya

Company Type

Multinational Corporation

Position

Art Director

Specification

Art & Creative

Roles

Art Director

Visual & art direction for social posting, digital campaign and online activation. Generating impactful ideas & concepts for social content, pitch presentation also on animation related content. Mentoring and inspiring the junior creatives in the design team on the flow and process.

• Design direction for social post on EXPO 2020/21 Dubai Exhibition
• Taking charge on Jiran (TM) social posting, animation asset & art direction.
• Maybank Berhad social posting
• Sime Darby Oil social posting
• PR1MA Webinar video animation asset

1 Mar, 2018 - 24 Mar, 2021

Principal Lecturer / Lecturer

Limkokwing University of Creative Technology, Cyberjaya

Company Type

Public Listed Company

Position

Senior

Specification

Education

Roles

Lecturer

• Liaise with the industry partners for internship programme and also to create an industry relevant assignments, creative talk, beneficial for practical courses offered by the faculty.

• Responsible for Academic Module Development, maintaining standards of Academic Content and outcomes involving Module Outlines, Module Files & Assignments.

• Lecturing, working in a team for all academic related activities, handling professional skills and developing modules related to 2D animation, creative multimedia & motion graphic subjects.

• Redefining, managing also reviewing course content and scope of modules based on the current industrial needs aligned with MQA for licensing purposes.

• Part of the team in doing course research & development to enhance also upgrading course structures & subject development.

• Initiate, develop and implement Multimedia related events such as Student Exhibition & Industry Review that would increase academic experience for the students & staffs.

• Registering and advising new also upcoming students in terms of direction, future career opportunity.

• Working along for smooth flow of new enrolments, returning student registrations and orientation programs as well as handling/solving high level issues.

• Solving student’s related issue and high profile student cases including visa overdue, attendance percentage & faculty counselling.

• Communicate for any fast action with other faculty managers & year leaders to find solutions for the faculty.

• Representing the University for moderation programme in Sri Lanka (NSBM Green University) and being the panel for BA Hons in Creative Multimedia final year project presentation in NSBM Green University, Sri Lanka. (2019/2020)

• Representing the University for Indonesia Education fair 2020 in Jakarta, Bandung, Yogjakarta, Surabaya & Bali.

Related subjects / modules :

• Creative Multimedia
• Motion Graphic & Multimedia Production
• Film & TV (Broadcast)
• Visual Effects Production

1 Nov, 2016 - 28 Feb, 2018

Sr. Graphic Designer

Star Media Group Berhad, Petaling Jaya

Company Type

Public Listed Company

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

• Handling in-house ads (print) for newest campaigns in the same time responsible of the any motion related designs on screen.

• Defining, designing, and also aliasing with contractor for the layout of props & look for yearly festive seasons.

• Communicating between the colleagues regarding any new campaign and in the same time generating new ideas in order to make the campaign works for consumers including generating EDM, masthead & social postings.

• Taking full charge in designing marketing interface for B2B layout every quarter of the year.

• Making sure the details are correct from design wise to the final artwork before submitting to other department and head out for mass printing.

• Generating fresh design direction and also concept for the look, feel of indoor & outdoor events held by the organisation including stage backdrop and slideshow visuals.

• Adapting designs from the agencies into related medium for the use of internal and also external purposes.

• Making sure all the collateral are updated with the latest trends but in the same time taking care of the cost of the related goods and managing production timeline.

Projects / Collaboration / Creative :

• Anak Anak Malaysia 2017
• Ride for Malaysia 2017
• The Star Online Launching 2017
• Brats 2017 & 2018
• Women do Wonders 2017 & 2018
• Golden Hearts Award 2017 & 2018
• #DareToCare Campaign 2018

1 Jul, 2015 - 21 Sep, 2016

Sr. Graphic / Motion Artist

Bloomberg TV Malaysia, Kuala Lumpur

Company Type

Multinational Corporation

Position

Senior

Specification

Media - Broadcast and production

Roles

Motion Graphics Designer

• In house graphic designer & senior motion artist. Typography, branding, animation for special packages & promo. Intros & breakers for new program/show.

• Managing such as delegating tasks in the same time sharing direction to interns/junior designers for logo presentation, packages graphic related for incoming special program & show.

• Responsible for Budget 2015 special program from controlling graphics and design assets on a live show, designing & developing new look and overall for the related shows.

• Taking part in daily news production by controlling on the graphic related on Vizrt artist machine and making sure all the graphic runs smoothly before & while on Live.

• Preparing graphics and visual related for daily news, special company, guest on set and any government related visits.

• Sharing ideas, direction & thoughts about upcoming shows to boost up viewers locally.

11 Aug, 2008 - 10 Jun, 2015

Multimedia Artist

Media Prima Berhad, Petaling Jaya

Company Type

Public Listed Company

Position

Senior

Specification

Media - Broadcast and production

Roles

Motion Graphics Designer

• Generating graphics for news & current affairs department, such as graphical wall for sports (news), special reports graphic content, and also infographics for breaking news animation.

• Producing program graphic packages where mostly on current affairs related and aired on ntv7 including The Breakfast Show, Cube, Tea Tracker, Siasat Mandarin.

• Also been responsible to handle newsroom interior wall designs, festive collaterals, look and feel for in house event purposes held by the company and stakeholders.

• Art direction on re-branding of the package of The Breakfast Show (ntv7, 2011).

• Being responsible on re-branding of ntv7 News & Current Affairs graphics packages such as montage, breaker, bug, interrupter, bump in/out, BSKL market review, vox pop, sports segment and the first team to operate & applying augmented reality graphics on Malaysian Newsroom. (2011-2013)

• Been part of the graphic team for Malaysian General Elections Live program as well handling the graphic packages and controlling graphic elements on the live TV show (2013)

4 Dec, 2006 - 30 Jun, 2008

Graphic Designer

People 'n Rich, Kuala Lumpur

Company Type

Public Listed Company

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

• Branding, UI design, developing Corporate Identity for Nilai University College, collateral such as buntings, backdrops, fliers, and also some print ads.

• Taking part in Secret Garden Launching, new campaign for pure essential and all POSM items. Creating new leaflet, designing trays and standee for all Secret Garden collaterals.

• POSM such as leaflet and hanging mobile for Fuji Xerox, including the transportation design and festive press ads.

• Taking part in the team as junior designer to design signage, event backdrops, goodie bags & coffee table book for the grand opening ceremony of Planters Haven, Nilai.