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Member since: Mar 11, 2026
Completed Job: 0
About Me
I’ve spent the last 11 years in the high-stakes world of FMCG and business management, leading brands like Lexus and Safi where every decision was backed by Nielsen retail data.
From managing portfolios exceeding RM 65Mil to helping Lexus achieve a record 25.3% market share to become No. 1 in Malaysia, I’ve learned exactly what it takes to win a category. Along the way, my work has been recognized with multiple Gold awards for Marketing Excellence.
Now, I’m shifting my focus to AI video production and prompt engineering. I see a massive opportunity for Malaysian SMEs to level the playing field. While massive advertising budgets are usually reserved for MNCs, AI is the great equalizer. I’m taking the strategic discipline I learned at the top and applying it to high-impact content that actually fits a realistic budget.
Current Status
Self Employed
Language
Spoken
Chinese (Cantonese)
Chinese (Hakka)
Chinese (Mandarin)
English
Malay
Written
Chinese (Cantonese)
Chinese (Hakka)
Chinese (Mandarin)
English
Malay
Working Experience
1 Dec, 2018 - 15 Aug, 2020
Business Manager
GREENECO VENTURES Sdn.Bhd, selangor
Company Type
SME
Position
Manager
Specification
Management, Marketing, Sales, Admin
Roles
Business Development Manager
• Generating business leads and following up on sales opportunities.
• Cold calling potential clients and building relationships.
• Analyzing opportunities by researching the industry and market trends.
• Maintain and develop a good relationship with clients by providing information, support and guidance.
• Establishing customer needs and selling products accordingly.
• Working closely with other functional departments to ensure timely stocks fulfillment.
11 Nov, 2016 - 11 May, 2018
Assistant Brand Manager
MunchWorld Marketing (M) Sdn Bhd, selangor
Company Type
Multinational Corporation
Position
Manager
Specification
Management, Marketing, Sales, Admin
Roles
Marketing Communication
• Responsible for managing the development and execution of LEXUS brand strategy, promotions, packaging, sales and trade promotion plans.
• Control A&P expenditure within agreed budget.
• Participate in market research and media planning/analysis.
• Assist in identifying and applying key consumer trends to support new and core business opportunities.
• Conduct thorough business analysis and evaluation.
• Participate in the development of Print/TV advertising and work with agency to prepare for commercial production (i.e.products, props, etc.)
• Understand brand P&L and analyze financial attractiveness of products/promotional concepts.
1 Jul, 2013 - 21 Oct, 2016
Senior Product Executive
Wipro Unza (M) Sdn Bhd, selangor
Company Type
Multinational Corporation
Position
Senior
Specification
Management, Marketing, Sales, Admin
Roles
Marketing Executive
• Marketing 6 categories of SAFI – Skincare, Toothpaste, Body Oils, Deodorant, Hand and Body Lotion, Talcum which amount to more than RM 65 Mil of business.
• To undertake and manage new product developments hand in hand with R&D especially in the launch and re-launch of products.
• To work closely with research agency to obtain insights which are crucial to the concept and positioning of the new launching product to ensure success in catering consumer’s needs.
• To manage and ensure successful advertising and promotions of SAFI Skincare, Toothpaste, Body Oils & Talcum in the form of ATL, BTL and in-store.
• To manage advertising and promotional budgets.
• To generate and analyzed sell-out data using AC Nielsen in order to understand competitors’ performance in Facial Cleansers, Facial Moisturizers, HBL, body oils & toothpaste category (market share, price, distribution) and to serve as benchmark in setting marketing mix.
7 May, 2012 - 3 Jun, 2013
Marketing Assistant
Wipro Unza (M) Sdn Bhd, selangor
Company Type
Multinational Corporation
Position
Fresh / Entry Level
Specification
Management, Marketing, Sales, Admin
Roles
Administrator
• Managing the development of marketing materials, including POSM, premiums.
• Close liaison with Product Manager, Trade Marketing Manager, 3rd party agencies and internal cross functional teams to ensure marketing and trade activities are executed accordingly.
• Manage the development and execution of promotional packs in the trade.
• Tracking and managing A&P expenses processes and responsible in preparing monthly A&P report.
• Monitor issues related to product quality, stocks delivery schedule and inventory control.
• Assists brand team in day to day operations including coordinating delivery of POSM and premiums to branches, product sample requisitions, preparation of listing samples and other administrative duties.
1 Sep, 2011 - 30 Dec, 2011
Sales Intern
Teik Senn (M) Sdn. Bhd., selangor
Company Type
SME
Position
Intern
Specification
Management, Marketing, Sales, Admin
Roles
Intern
• To manage department’s filing and administrative system.
• Coordinate with sales team on outlets reporting.
• Data entry for sales related project.
• Involve in weekly operations meeting to prepare minutes of meeting.
• Generating sales report for different brands carrying by the company.
• Assist in preparing major promotion plan and weekly promotion plan.
Education
Universiti Tunku Abdul Rahman (UTAR), Malaysia
Major in Marketing
Bachelor's Degree
Marketing
5 Jan, 2009 - 31 Dec, 2011
Awards
Excellence in Marketing to a Female Audience
2016
Gold
Marketing Excellence Awards
-
Excellence in Consumer Insights/Market Research
2016
Silver
Marketing Excellence Awards
-
Excellence in Marketing to a Female Audience
2017
Gold
Marketing Excellence Awards
-
Skill Sets
Tools & Software
Experienced Industry
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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