Spoken

English
Malay

Written

English
Malay

1 Sep, 2022 - 12 Apr, 2023

Graphic Designer

MADS Digital Sdn Bhd, Johor Bahru

Company Type

New Startup

Position

Senior

Specification

Advertising / Media Planning

Roles

Creative

I had an absolute blast working on a wide range of design projects. My main gig was all about creating captivating marketing materials that made heads turn, both online and in print. Just imagine, I got to be the mastermind behind those eye-catching social media posts, snazzy social media ads, and all the cool collateral for our exciting marketing campaigns. Whether it was for our amazing clients or for our own team, I took pride in bringing those ideas to life.

But guess what? There was so much more to my role than just that! I had the opportunity to dive into other awesome design projects too. From crafting killer social media posts to revamping our client onboarding system, and even creating a super-efficient workflow and documentation system, I had the freedom to unleash my creative genius in so many ways.

30 Jun, 2021 - 1 Jun, 2020

Graphic Designer cum Assistant Video Editor

O’Biz Webster & Studio Provider Sdn. Bhd., Johor Bahru

Company Type

New Startup

Position

Senior

Specification

Digital Media

Roles

Digital Designer

I had an awesome role at my previous company, where I rocked as a graphic designer. Here are some highlights:

- I created a custom work-folder and naming system to streamline project workflows and minimize duplication and chaos. It was a game-changer for the team, keeping things organized and synced.
- I proposed and implemented a "brand style guide" that ensured everyone involved in a project used consistent colors, fonts, and styles. No more mismatched designs for the same client!
- I was part of an exciting web-series project called "W.I.S.H Chef Competition" with Wadihana Islamic Steakhouse. From pre-planning to post-editing, we rocked it while the steakhouse stayed open for business.
- I made life easier for the Marketing & Social Media department by creating design templates on Adobe Spark for quick quotes and notifications.
- I collaborated with BestFM and W.I.S.H on a Father's Day 2020 video campaign. We did storyboarding, video shooting, and the final video received great exposure on social media and live radio promotions.
- I created a captivating "60-second with W.I.S.H" video marketing campaign, showcasing top-selling products in a short, behind-the-scenes format. It boosted customer trust and increased sales.
- Lastly, I played a crucial role in the company's "FREE Product Photoshoot for SME" campaign in 2021. I designed promotional materials, conducted product photoshoots, and handled editing and packaging. It was a fantastic experience!

1 May, 2019 - 30 Jun, 2021

Graphic Designer cum Assistant Video Editor

Wadihana Islamic Steakhouse Sdn. Bhd (W.I.S.H)., Johor Bahru

Company Type

SME

Position

Senior

Specification

Others

Roles

Other Roles

- Led a rebranding project for W.I.S.H, collaborating with the owner and directors to create a cohesive brand image that aligned with their vision.
- Redesigned and reprinted the menu book to match the new branding, gaining knowledge about different materials and printing styles for menu purposes. Collaborated with the operations team to create SKUs for improved inventory management.
- Created branding and product design for W.I.S.H Coffee, following the style guide. Designed the logo, packaging, and marketing collateral, ensuring all necessary information was included on the packaging.
- Developed digital and print collaterals for W.I.S.H Marinated product line, including brand style guide, stickers, promotional posters, product photoshoot, and motion graphics for TV.
- Designed and printed online marketing collaterals for company annual anniversary events, such as posters, banners, email assets, and voucher books, coupons, posters, banners, buntings, and merchandise.
- Initially responsible for preparing live equipment and studio setup during early broadcasting years, gradually transitioning to full transfer of responsibilities with the creation of SOPs and automation improvements.

1 Jan, 2016 - 30 Jun, 2017

Event Coordinator

Sunnah Inspiration Inc., Australia

Company Type

Other

Position

Junior

Specification

Management, Marketing, Sales, Admin

Roles

Events Coordinator

Main responsibilities includes but not limited to, coordinate and ensure projects are running smoothly and according to plan and budget, efficiently liaise with Executive committee, staffs and volunteers on every event/project. Produced monthly live webinar series (2016-2017) and broadcasted on GoToWebinar which later repackaged as YouTube video series and audio podcast on Android and iOS.