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anneash
Employed
Kuala Lumpur
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I'm Open to Work
Freelance

Recommended by 0 people

Member since: Apr 29, 2019

Completed Job: 0

About Me

Over a decade of creative experience in the fields of Marketing, Public Relations(PR) & Communications delivering material ranging from high-level to creative and enticing styles. Always putting the user at the forefront of what I do, I deliver in the name of not just meeting deadlines or pleasing my bosses; rather an entertaining and juicy angle per se.
Having had the privilege of working across a myriad of revered organisations under my belt, I'm able to produce work which is not only compelling, rather purpose-driven and a generous dash of creativity!
As Regional Assistant Manager,PR Comms at Plaza Premium Group with 6 brands under my purview across SEA outlets & good interpersonal skills, I'm confident that my media experience, fulfilling communications directives accentuated by high-quality written material would be of value to clients who pursue Rtist in their business ventures.

Current Status

Employed

Language

Spoken

English
Italian
Malay
Tamil

Written

English
Malay

Working Experience

6 Jun, 2019 - 10 Oct, 2019

GROUP Manager — Marketing & Communications

Genovasi Malaysia Sdn bhd, Petaling Jaya

Company Type

New Startup

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Manager

In my current capacity as Group Marketing Communications Manager
with d.school Malaysia & Genovasi University College, where I
manage a team and guarantee their wellbeing at work while
ensuring deliverables is met. I report to the Director and CEO, and present reports and strategies to stakeholders, board memebers and university deans. Moreover, I garner great insights on
handling PR & Marketing Communications initiatives in a very
structured thought process accentuated with a human-centered
approach (using the design thinking 'formula'), I reckon I have
what it takes to run future-forward, innovative campaigns and
content strategies which put the user at the heart of what I do.

Reason of resign

Business downsize owing to lack of revenue generation ; staff are made to undergo paycuts or retrenched. I've been given a paycut.

1 Jan, 2019 - 6 Jun, 2019

REGIONAL Assistant PR & Communications Manager

Plaza Premium Group—SEA, Kuala Lumpur

Company Type

Multinational Corporation

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

Worked closely with the Regional Director of PR Communications for Southeast Asian (SEA) markets and the Group's Branding Director in our headquarters in Hong Kong.
Development and strategising of optimal Public Relations (PR) & Marketing Communications solutions overlooking 6 worldwide award-winning airport brands consisting of independent airport lounges, airport dining outlets and airport hotels across SEA markets.
Development and implementation of the 2019 marketing plan (New Lounge Outlets & Hotel Openings, F&B openings, Spa, Events and Rooms)
I Spearhead PR and media management I Influencer engagement I Budget setting and expense tracking I Branding I Product Launch I Partnerships and tactical agreements I End-market implementation of corporate projects I Photography and video I Giveaways I Website development I Digital marketing I Creative Collaterals I Copywriting I Advertising I Team management

Reason of resign

CONTRACT POSITION

5 May, 2018 - 12 Dec, 2018

Group PR Manager

Flyproject, Kuala Lumpur

Company Type

New Startup

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

•Plan, implement and manage public relations programs
•Plan and budget for PR events, programs and initiatives
•Producing content while reviewing a variety of promotional and marketing materials Design and review the online content in media •announcements, press releases and media kits
•Monitor corporate image frequently and ensure it is in compliance with company brand Produced content for website and social •media channels
•Develop and implement PR policies and procedures
•Determine KPIs for PR department
•Measure and provide reports on each PR campaign
•Build long-term relationships with all relevant stakeholders, such as local government, media people, politicians, etc.
•Recruit, hire, onboard and train new members of the public relations team
•Produce content for various speeches, events, hearings...
•Develop and implement crisis communications advice and media strategy, as needed

Reason of resign

Employer's failure to pay renumerations.

1 Jan, 2016 - 1 Jan, 2018

Marketing Manager at

BAC Education Group, Kuala Lumpur

Company Type

Public Listed Company

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

Development and implementation of marketing and promotional activities for the group I CSR initiatives I Supplier and partnership management I Media relations I PR I Work with advertising agencies on creative deliverables I Manage online website content I Content I Forged Sustainable Partnerships I Sponsorship agreements I Review and audit collaterals and external content I Community engagement I Event conceptualisation and branding exercises

Reason of resign

Better offer

Education

Brickfields Asia College

Major in Legal

Bachelor's Degree

Law

9 Sep, 2015 - 12 Dec, 2019

Skill Sets

Newsletter
Menu
Social Media
Legal Translation
Company Profile
Book Creative Writing
Radio and Print Ads Script Writing
Lifestyle Writing
Academic Writing & Research
Copywriting

Tools & Software

Adobe Photoshop
Adobe Acrobat
Microsoft Excel
Microsoft Power Point
Microsoft Word
Google Analytics
WordPress
Integration & Administration

Additional Information

Owns Transportation

Yes

Owns Laptop

Yes

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