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Member since: Feb 24, 2024
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Specializing in strategic communication, content creation, and brand storytelling. Skilled in crafting compelling narratives through video production and graphic design to showcase Bank Islam’s careers, culture, and staff engagement initiatives.
Experienced in planning and executing annual content strategies, developing storylines, and producing high-quality videos and posters that enhance both employer branding and staff engagement.
Proficient in videography, photography, video editing, as well as poster and logo design, ensuring brand consistency and compliance with corporate guidelines.
Employed
English
Malay
14 Mar, 2022 - Current
Bank Islam Malaysia Berhad, Kuala Lumpur
Public Listed Company
Senior
Others
Other Roles
Partnerships: Built and maintained relationships with stakeholders, including universities, vendors, and internal units, to produce and execute impactful brand activation activities. Successfully engaged with more than 30 universities and colleges, helping students with career, financial, and future readiness.
Brand Activation Planning and Execution: Strategically planned and executed comprehensive brand activation activities, including participation in over 10 career fairs and 80 engagement activities in 2024. These initiatives impacted nearly 10,000 talents and contributed to the organization's recognition as a Top Employer in prestigious industry awards.
Designer: Provided design concepts for marketing collateral such as buntings, backdrops, and merchandise, ensuring consistent brand identity from ideation and pre-production, production and post-production.
Content Strategies : Strategically planned and developed annual content, including videos, photos, and posters, for social media platforms such as Instagram, TikTok, and LinkedIn. Successfully promoted events, campaigns, job vacancies, and highlighted the company’s unique culture, employee journeys, and knowledge-sharing initiatives. These efforts led to an increase of over 40% in followers in 2024.
Cross-Unit Support & Collaboration: Actively supported various HR units by assisting with event execution, design, content creation, and other assigned tasks.
13 Nov, 2019 - 21 Oct, 2021
Human Voyage (M) Sdn Bhd, Kuala Lumpur
New Startup
Fresh / Entry Level
Others
Other Roles
Event Planning and Execution: Assisted the Secretariat Unit Lead in planning and executing the annual Petronas Le Tour De Langkawi 2020 event. Successfully managed the production and distribution of 30,000 shirts and other related equipment. The event featured 8 stages of races, necessitating travel to 13 different locations across Malaysia within 9 days.
New Business Operation Setup: Collaborated with the team to establish a new business and participated in its operations. The business focuses on delivering fresh market items directly to customers' doors through convenient methods, utilizing social media and apps. Successfully managed daily operations while continuously improving business processes.
Transitioning to a food deliver job temporarily provided better earning potential while seeking opportunities that offered career advancement.
Major in Bachelor of Mass Communication (Hons.) Publishing
Bachelor's Degree
Advertising/ Media
26 Mar, 2016 - 26 Mar, 2019
Major in Diploma in Mass Communication
Diploma
Advertising/ Media
26 Dec, 2012 - 26 Dec, 2016
Yes
Yes
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