Spoken

English
Malay

Written

English
Malay

9 May, 2022 - Current

Creative Specialist

Opero Hotel Southkey, Johor Bahru

Company Type

-

Position

Manager

Specification

Art & Creative

Roles

Supervisor / Team Lead

- Leads the development of the creative brief and utilizes design according to Corporate Image.
- Shaping brand standards and creating procedures to ensure all products are brand appropriate.
- Developing exceptional and well-crafted copy that meets OPERO's target client’s requirements.
- Monitoring digital content used for media advertising, social media communications, and other related campaigns.
- Generating attention-grabbing posting according to business guidelines and Hotel standards.
- Discover the business impact of social media and advertisement.
- Manage Hotel branding, designs, and document branding standards and guidelines.
- Evaluate trends, assess new data, and keep up-to-date with the latest marketing techniques.
- Create and implement tailored marketing plans based on Brand Standard.
- Supervise the department's daily workflow, assign project workload, and monitor deadlines and budgets.

10 Oct, 2020 - Current

Creative Lead

BG Safety Solution Sdn Bhd, Johor Bahru

Company Type

SME

Position

Senior

Specification

Art & Creative

Roles

Supervisor / Team Lead

- Direct and lead the overall creative process from concept to completion to achieve desired product campaign and marketing collaterals outcome.
- Delegate tasks to the graphic designer and provide a brief on all aspects of the project.
- Work with the sales team to produce new ideas for product development & branding, promotional campaigns, and marketing communications.
- Direct brainstorming meetings and creative sessions with the sales and operation team. Implement innovative ideas and designs to increase the brand’s reach and effectiveness, growing awareness by 200% over the past years.
- Develop engaging content and copywriting for BG Safety's online presence including Facebook, Tiktok, Youtube, Linkedin & website. Manage BG Safety subsidiary online store brand, Red Ant in Lazada & Shopee.

Reason of resign

4 Apr, 2018 - 9 Sep, 2020

Marcom & Graphic Senior Executive

Hard Rock Hotel Desaru Coast, Desaru

Company Type

Multinational Corporation

Position

Senior

Specification

Others

Roles

Other Roles

- Work with the Marcom team and incorporate the organization’s branding to produce artwork, ideas for branding collaterals, promotional campaigns, and marketing communications.
- Conceiving and implementing concepts, guidelines, and strategies in various creative collaterals.
- Develop promotional, directional, or copy guide templates for other departments to ensure consistency in the branding style guide.
- Manage and oversee virtual tour, architectural, and lifestyle photoshoots for the hotel.
- Manage digital agency to produce top-quality content for the brands and also to ensure consistency in brand standards.
- Plan and execute photoshoots whenever necessary to keep up with monthly promotions and updates. - Co-managed events such as CSR, Founder’s Day, Earth Hour, New Year’s Eve, Memorabilia Donations, and Rock The Coast.
- Manage departmental digital training and actively involved in Culture Club (Athletic).

3 Mar, 2017 - 3 Mar, 2018

Senior Graphic Designer

Spacebox Sdn Bhd, Kuala Lumpur

Company Type

New Startup

Position

Senior

Specification

Digital Media

Roles

Digital Designer

Lead in the design, development, and implementation of the graphic, layout, and production communication materials while helping Space Box cut its costs by an average of 12%. An articulate clear rationale for the design approach. Delegate tasks to the 2 members of the design team and provide an initial brief of the concept for the project. Supervise the assessment of all graphic materials in order to ensure consistency, quality, and accuracy of the designs. Manage to oversee the creation of content on Space Box's e-commerce website and social media.

7 Jul, 2015 - 2 Feb, 2017

Graphic Designer

Dfar Dimensi Sdn Bhd, Johor Bahru

Company Type

SME

Position

Fresh / Entry Level

Specification

Printing/Packaging/Publishing

Roles

DTP artist

Manage the development of creative concepts, elements and oversee asset development. Work with internal teams, colleagues, and managers to develop creative solutions and content alignment, and approvals. Participate as a contributor to an interdisciplinary team that includes other designers and project management. Create & manage creative schedule, secure input for brief, brief agency, and deliver assets on time and within budget. Creating artwork that conforms to the style and content specifications provided. When necessary, manage work streams directly with clients.