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Malay
Chinese (Mandarin)

1 May, 2021 - 1 Apr, 2026

Senior Graphic Desiner

Magma Group, KL

Company Type

Public Listed Company

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

- Oversaw creative direction and visual consistency across four brands:
e-commerce, restaurant, and two hotel properties.
- Produced campaign visuals for ATL and BTL marketing, including LED
ads, digital banners, TVCs, menus, posters, and social media assets.
- Developed brand style guides and visual systems covering typography,
color palettes, and layout principles.
- Supervised the production of printed and digital collateral, liaising with
appointed creative agencies and printers.
- Designed presentation decks and marketing collateral for brand
campaigns and stakeholder presentations.
- Designed impactful logos and branding elements that strengthened
brand identity across touchpoints.
- Managed hotel social media content, including posting schedules,
engagement planning, and monthly marketing calendars.
- Created and distributed EDM campaigns, integrating visual branding
with promotional messaging.
- Delivered UI/UX design solutions through wireframes, site maps, flow
diagrams, and high-fidelity mockups for digital campaigns and
microsites.
- Designed and tested UI components such as navigation menus, CTAs,
banners, widgets, and responsive layouts.
- Worked closely with the marketing and digital team to ensure tailored
digital experiences that aligned with user expectations and brand
identity.
- Led creative brainstorming sessions and translated campaign ideas
into engaging design concepts aligned with brand goals.

9 Sep, 2018 - 3 Mar, 2020

Senior Graphic Designer

Pavilion Kuala Lumpur, Kuala Lumpur

Company Type

Public Listed Company

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

• To produce campaign promotional materials for the Mall i.e flyer, poster, bunting, concierge wrap, packaging, glass door sticker, key visual, digital collaterals (facebook cover, edm, instagram post
• To produce visual and final artworks for Above The Line (ATL) items such as magazine advertisements, signages, buntings, banners, etc
• To produce visual and final artworks for Below The Line (BTL) items such as posters, eBanners, eFlyers for digital screens in the mall, eDM, digital platforms i.e. Facebook, Instagram, Twitter, backdrops, menu and more
• To conceptualise a campaign, contributing ideas and executing it
• Liase with agency, suppliers, and clients on a project basis
• Work with events team in creating collaterals for events and campaigns happening in the mall
• Lead the design team and to produce top notch design relevant to each campaigns, events happening in the mall.

Reason of resign

1 Jan, 2016 - 9 Sep, 2018

Senior Graphic Designer

Mandarin Oriental, Kuala Lumpur, Kuala Lumpur City Centre

Company Type

Public Listed Company

Position

Senior

Specification

Advertising / Media Planning

Roles

Creative

• To administer a fully-equipped graphics units within the Public Relations Department
• To produce and develop visuals, finished artworks of internal collateral as well as supervise production of the hotel’s external collateral assigned to appointed creative agency/ agencies
• To produce visual and final artworks for Above The Line (ATL) items such as magazine advertisements, billboards, buntings, banners, etc
• To produce hotel collaterals within monthly/ yearly budgets
• To provide graphic support to various departments ie Food & Beverage, Front Office, Sales & Marketing
• To produce visual and final artworks for Below The Line (BTL) items such as posters, eBanners, eFlyers for digital screens (lift LCD screens, Front Office upselling slides, flyer, eDM, backdrops, menu and more
• To undertake photography assignments within the hotel including occasional assignments outside of the hotel, as and when required
• To maintained proper archive of approved visuals and a copy of all printed media
• To design packaging for the Food & Beverage division as and when requested by user department
• To design collateral for Sales & Marketing, F&B, Fitness Centre, The Spa as well as for the hotel
• To take lead for hotel photography

Reason of resign

5 May, 2011 - 12 Dec, 2015

Graphic Designer

Mandarin Oriental, Kuala Lumpur, Kuala Lumpur City Centre

Company Type

Public Listed Company

Position

Junior

Specification

Advertising / Media Planning

Roles

Creative

• To produce visual and final artworks for Above The Line (ATL) items such as magazine advertisements, billboards, buntings, banners, etc
• To produce hotel collateral within monthly/ yearly budgets
• To provide graphic support to various departments ie Food & Beverage, Front Office, Sales & Marketing
• To produce visual and final artworks for Below The Line (BTL) items such as posters, eBanners, eFlyers for digital screens (lift LCD screens, Front Office up-selling slides, flyer, eDM, backdrops, menu and more
•To undertake photography assignments within the hotel including occasional assignments outside of the hotel, as and when required
•To maintained proper archive of approved visuals and a copy of all printed media

Reason of resign