VeronicaR
Self Employed
KL, Kuala Lumpur
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Member since: 2 years ago


Completed Job: 0

About Me

I am a highly skilled social media expert with over 9 years of experience working in advertising and the online media industry with proven results.

My skills are focused on marketing, social media & content strategy, translating data & analytics into actionable insights, utilising social media publishing & reporting platforms to quantify efforts and monitor the performance of content and strategies.

I am also well versed in managing clients and team members from various different seniority levels and adept in corporate communications and social crisis resolution.

Current Status

Self Employed

Language

Spoken

English

Written

English

Working Experience

12 Dec, 2019 - 5 May, 2020

APAC Digital Marketing Planning Manager

OPPO APAC, Kuala Lumpur

Company Type

Other

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

Strategic Planning based on local market insights and digital behavioral data.
o End to end Digital Marketing Strategy for consumer journey from awareness to conversion.
o Digital communication strategies for product series launches with strategic recommendations based on key digital touch points and data.
o Platform strategy including best practices and growth strategies
o Content strategy (Facebook, Instagram, Twitter, YouTube, TikTok) in line with key business objectives.
o Digital campaign planning for crisis (Covid-19) and online launches.
o Short term and long-term influencer strategies for brand and product series based on target audience and local market insights.
o Website and e-commerce strategy for region

Infrastructure
o Setting up digital marketing infrastructure for region including agency, listening and reporting structures
o Website upgrade activities and refining tracking for region.

Team development
o Upskilling digital marketing teams on data analytics, social listening, reporting, FB AI and Social Bakers.
o Campaign and product launch support; review of plans, reports and activities with strategic recommendations based on digital behavioral insights.

Cross team collaboration & management
o Amplification strategies to support efforts through owned, earned and paid media with recommendations for optimization.
o e-Commerce social media strategy and recommendations for cross department collaboration.
o Carrier business recommendations for product promotions on digital.
o PR collaboration for product launches leveraging digital PR planning and assets.
o Coordinating between HQ digital marketing and specialist teams and local markets for key activities and communication efforts.
o Managing vendor relations, contract negotiations, implementation activities and ad hoc requests for key business objectives.

Reason of resign

1 Jan, 2018 - 11 Nov, 2019

Social Media Manager

REA Group Asia, Kuala Lumpur

Company Type

Public Listed Company

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

Strategy
o Content strategy (paid and organic).
o Social media platform strategy (Facebook, Instagram, Twitter, LinkedIn).
o Paid strategy (Facebook Audience Network & LinkedIn Ads).
o Implementation of intelligence and Social Media Management tool
o Branded video content strategy
o Social media crisis management strategy

Performance
o Increased reach and engagement by over 100x combining paid and organic strategies.
o Increased video views 3x by creating hyper-targeted custom audiences and reducing CPV.
o Created a highly engaged (high intent 50% completion rate) audience of 1.5 million for lead gen and retargeting
o Created & grew paid audiences for use by all departments for lead gen & site traffic.

Data & Insights
o Reporting key performance indicators (growth, sessions, views, shared & engagement) for management.
o Analysing raw data to provide actionable insights across departments and C-level decision making
o Implementation of tagging terms for tracking editorial content performance on site.
o Disseminated audience data to relevant departments to educate and champion adoption of platform and content strategies.

Infrastructure
o Coordinating with partner sites, agencies, production houses and SaaS vendors for content and reporting.

Reason of resign

New opportunity to work on APAC level.

6 Jun, 2017 - 12 Dec, 2017

Social Media Manager

Traveloka, Kuala Lumpur

Company Type

New Startup

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

• Fit for form content strategy and execution.
• Platform strategy (Facebook, Instagram, Twitter, YouTube) in line with user behaviour
• Growth strategy with proven results
o 10x growth on Instagram
o 10% MoM growth on Facebook
o 10% MoM growth on Twitter
• Analytics & reporting
• Monitoring & listening
o Sentiment reporting & crisis identification and resolution
• Social Media ROI
• Paid strategy
o Increased engagement by 100% with effective paid strategy
• Influencer Marketing
o Increased CTR rate by 40% with Influencer content
• Campaign management
• Strategic Sponsorship
• Social media crisis management

Reason of resign

7 Jul, 2016 - 6 Jun, 2017

Social Media Manager

Leo Burnett, Kuala Lumpur

Company Type

Multinational Corporation

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

• Influencer management, strategy & direction for Samsung S8 launch in Malaysia.
• Content creation and account management for Carlsberg Malaysia & NIDA Rooms.
• Daily management of Carlsberg Malaysia & NIDA Rooms (regional) Facebook, Instagram & Twitter.
• Campaign ideation and social media planning for Samsung Malaysia.
• Campaign ideation, planning and execution for ad hoc regional pitches.
• Copywriting and visual direction for postings.
• Media buying strategy for social content.
• Influencer management for McDonalds digital video content (campaign basis).
• Influencer management for ad hoc campaigns.
• Social media strategy for new clients/pitch projects.

Reason of resign

12 Dec, 2015 - 6 Jun, 2016

Social Media Manager

Kraken Interactive (Tourism Malaysia), Kuala Lumpur

Company Type

SME

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

• Created social media policy, guidelines and direction for Tourism Malaysia domestic & global accounts.
• Created a social media strategy for the year integrating information from all platforms to achieve consistent messaging.
• Created and executed campaigns on Instagram to increase awareness of page and increase followers organically (1k to 12k in 7 months).
• Strategised and executed content direction for Facebook, Twitter, Instagram and Blog.
• Worked closely with designers to implement visual direction for all Instagram. images as well as to design contest apps and microsites.
• Edited all copy written for social media including long copy for blog.
• Set a tone and direction for both for the domestic and international markets across all social media platforms.
• Sourced, managed and interpreted data from listening tools to both understand trends on platforms and generate reports for client.
• Part of a team that created a series of video content aimed at giving our target audience a different perspective of domestic travel and to capture new international audiences.
• Worked closely with the client to create solutions to PR issues online.
• Live coverage of client related events; press conference, media launches, awards ceremonies, large-scale public events.
• Created and presented social media strategy for new business pitches.
• Created and executed social media plan for company’s Facebook page.

Reason of resign

7 Jul, 2015 - 12 Dec, 2015

Social Media Lead

FCB, Kuala Lumpur

Company Type

Multinational Corporation

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

• Copywriter and content creator for client across varied social media platforms.
• Created concepts and campaigns based on client’s goals and objectives.
• Managed online community for Xpax on Facebook, Instagram, Twitter and YouTube.
• Liaised with client regarding community management and trouble-shooting issues ranging from customer complaints to PR issues related to brand.
• Live coverage of client related events; press conference, media launches, media events and product launches.
• Conceptualised social and digital campaigns based on client’s targets and objectives.
• Strategised messaging and visual direction for campaigns.
• Created messaging and direction for influencers and KOLs on a campaign basis.
• Copywriter and content creator for company’s social media platforms.

Reason of resign

5 May, 2014 - 7 Jul, 2015

Social Media Writer

FCB, Kuala Lumpur

Company Type

Multinational Corporation

Position

Junior

Specification

Advertising / Media Planning

Roles

Copywriter

• Copywriter and content creator for client (WiPro Unza) in the digital space.
• Created concepts and campaigns related to brands (Enchanteur, Dashing, Elite), featured product(s) and sales or brand awareness objectives.
• Managed online community for three brands on Facebook.
• Liaised with client with regards to community management and troubleshot issues ranging from customer complaints to PR issues related to brand.
• Collaborated with clients to come up with ideas and concepts to achieve specific objectives and KPIs set out by the client.
• Live coverage of client related events; press conference, media launches, media events and product launches.
• Conceptualised social media and digital campaigns based on client’s targets and objectives.
• Copywriter for ad hoc digital pitches for various different industries.
• Copywriter and content creator for company’s social media platforms.

Reason of resign

1 Jan, 2011 - 5 May, 2014

Events & Communications Executive

APPCO Group Asia, Kuala Lumpur

Company Type

SME

Position

Fresh / Entry Level

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Communication

• Supervised the collation and dissemination of company related information internally and externally via quarterly magazines and website articles.
• Writer for company related articles internally and externally via quarterly magazines and website articles.
• Created and managed all social media sites namely Facebook, Twitter, Google +, YouTube, Vimeo and LinkedIn as well as company blog.
• Wrote all content for regional news updated used on global website.
• Revitalised the corporate video and set up the regional website.
• Content creator for company website, blog and magazine.
• Supervised the branding of company related materials including training manuals, company website, and company collaterals.
• Liaised with hotels globally to source for event venues as well as negotiate contracts and concessions based on allocated budgets.
• Create budgets for events alongside Chief Financial Officer.

Reason of resign

Education

Other

Major in Marketing & International Business Management

Bachelor's Degree

Business Studies/ Administration/ Management

4 Apr, 2007 - 10 Oct, 2010

HELP University

Major in Marketing

Diploma

Business Studies/ Administration/ Management

8 Aug, 2004 - 12 Dec, 2006

Skill Sets

Social Media Content
Ghostwriting Creative Writing
Lifestyle Writing
Social Media Advertising
Social Media Management
Video Marketing
Content Marketing
SEO
SEM/ Google Ads
Web Analytics

Tools & Software

Microsoft Office
Google Analytics
WordPress
Hubspot
ZOOM

Experienced Industry

Additional Information

Owns Transportation

No

Own laptop

Yes

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