ShariG
Employed
Kuala Lumpur, Kuala Lumpur
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Member since: 8 months ago


Completed Job: 0

About Me

Hi there! My name is Sharimila Gowri. If you want me to introduce myself in a one-liner, I would say, “please meet this optimistic girl who carves possibilities in everything she touches.” I'm also Marketing Communication enthusiast who is passionate about copywriting and content marketing.

Current Status

Employed

Language

Spoken

English
Malay

Written

English
Malay

Working Experience

2 Feb, 2021 - 10 Oct, 2021

Assistant Manager, Brand, Marketing & Communications

Berjaya Sompo Insurance, Kuala Lumpur

Company Type

Multinational Corporation

Position

Manager

Specification

Digital Media

Roles

Digital Marketing Manager

Writing, reviewing, editing and updating content for company social media platforms, websites, blogs, marketing materials and similar platforms that embodies on brand voice, style and tonality.
Maintain and develop social media calendar (ideation, execution, online community building).
Writing compelling copy, stories, demos, headlines, taglines, product information and call to action.
Evaluate and track the progress to make any necessary adjustments.
Keep a punctual streak of social media posting according to the calendar and create simple visual assets in line with brand guideline.
Increase engagement on social media platforms.
Interact and engage directly with social followers via public comment and direct message.
Monitoring social media and company website metrics.
Identify trends and insights, and optimize spend and performance based on the insights.
Responsible for the development and maintenance of budgets, project tracking and follow up.

Reason of resign

11 Nov, 2019 - 4 Apr, 2020

Manager, Website & Marketing

XQST Luxury Sdn Bhd, Kuala Lumpur

Company Type

New Startup

Position

Manager

Specification

Digital Media

Roles

Digital Marketing Manager

Developing website together with the e-commerce vendor.
Designs and develops unique social media content for daily postings.
Introduced scheduled targeted posting and make data-driven insights based on recommendations to optimize campaigns and associated investments.
Responsible for developing, and maintaining both the corporate website and social media strategies to drive brand awareness, generate leads and facilitate frontline sales efforts and objectives
Develop differentiated content to create a dynamic, engaging, and authentic brand experience within the channels

Reason of resign

2 Feb, 2019 - 8 Aug, 2019

Associate Manager, Corporate Communications

Association of International Certified Professional Accountants, Petaling Jaya

Company Type

Multinational Corporation

Position

Manager

Specification

Digital Media

Roles

Digital Marketing Manager

Designs and develops unique social media content for daily postings.
Manages and monitors current campaigns to ensure the programs are successful through Salesforce Social Studios.
Engages with readers and clients online through Salesforce Social Studios.
Organized and analyzed data and marketing results through Trackmaven.
Researched keywords relevant for marketing efforts.
Introduced scheduled targeted posting and make data-driven insights based on recommendations to optimize campaigns and associated investments.
Guided marketing staff on content sharing schedule that resulted in a 50% increase in follower count.
Execute A/B testing for email campaigns to identify most successful subject lines, send times and templates.

Reason of resign

10 Oct, 2012 - 2 Feb, 2019

Senior Executive, Marketing Communications

Setia City Convention Centre, Setia Alam

Company Type

Public Listed Company

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Communication

Effectively monitor and track marketing budget.
Implement/adjust the promotional/communication/innovation/brand plans as part of an integrated business plan that supports our objectives.
Hands-on in creating copy for EDMs, programs, bylines, abstracts and presentation decks for events and reviewing content.
Monitor and analyze consumer's learning's to draw insights and apply them on brand/business.
Develop seamless user experiences across all digital channels that inspire and instill confidence in external partners and clients
Responsible for developing, and maintaining both the corporate website and social media strategies to drive brand awareness, generate leads and facilitate frontline sales efforts and objectives by using Google Analytics and other marketing tools
Develop differentiated content to create a dynamic, engaging, and authentic brand experience within the channels

Reason of resign

Education

UCSI University

Major in

Bachelor's Degree

Mass Communications

6 Jun, 2007 - 6 Jun, 2010

Skill Sets

Blog Article
Social Media Content
Website Content
Creative Writing
Copywriting
Social Media Management
Content Marketing

Tools & Software

Microsoft Office
Microsoft Excel
Microsoft Power Point
Microsoft Word
Google Analytics
Canva
Mailchimp

Experienced Industry

Communications
Hotel & Tourism
Retail / Merchandise
Insurance
Marketing

Additional Information

Owns Transportation

Yes

Own laptop

Yes

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