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Chinese (Cantonese)
Chinese (Mandarin)
English

Written

English

10 Oct, 2018 - Current

Brand & Comms Manager

MIG Group, PJ

Company Type

SME

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

• Overseeing and managing the entire MIG Group branding which inclusive of 8 companies in totality as well as external client for re-branding exercise.
• Managing external clients as the professional consultant for branding & communications to establish their brand and guiding them to uplift their brand perception and ultimately listed in the board. To date, clients including GF Offshore, Vinstella, Vivid Telecommunications, Healthland, and So Good.
• Managing and strategising promotional platform and market the companies’ brand.
• Develop and manage strategies for digital activities, digital buy and campaign for external clients and MIG Group.
• Key person to handle entire media portion inclusive both digital, social media and traditional platform.

Reason of resign

Better opportunity

2 Feb, 2015 - 10 Oct, 2018

Assistant Manager

S P Setia, Shah Alam

Company Type

Public Listed Company

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

Brand & Marketing campaigns
-Managed brand campaigns such as festive campaigns, and marketing campaigns.
- Proposed cost-effective media plans to optimize the exposure to public.
- Implemented activities that can engage with the communities.
- Overseeing the budget

Media Buy
- Implemented the usage of media agencies for better strategies, cost savings, and additional benefits such as training sessions.
- Negotiated package price with media owner/media agencies for better deal such as free interview, additional placement in print/digital.
- Platforms: print, radio, TVC, outdoor, digital.

Exhibitions
- Managed the booth concept of the year, cost, and quality control.
- Planned and edited contents to be displayed during exhibitions.

Events
- Developed concept, activities, and decorations of different events.
- Ensured publicity to garner exposure of the event.
- An average of 5,000 visitors for every public events organized.

Advertisements
- Guided and provided directions to graphic designer on the concept.

Reason of resign

Better opportunity