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9 Jan, 2022 - Current

Graphic Designer

Shopee, Kuala Lumpur

Company Type

Other

Position

Senior

Specification

Digital Media

Roles

Digital Designer

- Develop and execute creative design concepts for marketing and promotional materials that are related to ShopeeFood / ShopeePay / Campaign Initiative.
- Specialise in visualizing with multiple F&B industries including Domino's Pizza, KFC, Baskin Robbin, TGV, BMS Organics, O'Briens Irish Sandwich Cafe, Nyonya Colors, 4 Fingers, Salad Atelier, KOI, Zus Coffee, Gong Cha, Family Mart, Mr Dollar, Street Churros etc.
- Conceptualise and develop Key visuals and Microsite for Initiative campaigns in shopee including Shopee Mall, Free Shipping, Click & Collect, Government campaigns, and ad hoc campaigns, etc.
- Design and produce high-quality graphics, images, and artwork for print and digital media
- Work with the marketing team to create visual materials that align with corporate CI and marketing strategy.
- Think creatively and develop new design concepts, visual graphics, and layouts
- Formulate, develop and prepare designs of marketing media for online platforms, particularly in the creation of banners and other collaterals to be uploaded to the application.
- Generate ideas to portray concepts and deliver messages to advertise products/ services
- Maintain brand consistency throughout all our marketing collaterals
- Stay updated and research on current market trends on design / retail design

Software Use: Adobe Photoshop and Illustrator
Industries: F&B, Electronics Appliances, Government, Banking, E-commerce.

10 Oct, 2020 - 8 Aug, 2021

Graphic Designer

180 Degrees Brandcom, Kuala Lumpur

Company Type

Other

Position

Senior

Specification

Advertising / Media Planning

Roles

Creative

- Conceptualise and develop visually enticing artworks for marketing communications, including marketing campaigns, online and offline promotional collaterals.
- Develop concepts, graphics, layouts and video storyboards to advertise key visuals, illustrations, company logos and websites.
- Be part of the working team that's involved from concept to completion of the creative process, i.e. storyboard drawing, 3D video production, Key visual.
- Present ideas/concepts, storyboards, and completed work to other teams or management teams.
- Develop UI website interface design for SUBPLACE & CUCKOO product pages.
- Work closely with Creative Group Head to brainstorm and develop a creative idea into key visuals.
- Successfully lead and delivered projects involving marketing, copywriters, head of retouching, FA Artist, 3D Artist, and Animator covering all aspects from concept to completion.
- Work with Creative Services team members to coordinate on creative projects as well as take direction from the Creative Group Head.
- Review final artworks and suggest improvements if required.
- Maintain brand consistency throughout all our marketing collaterals.
- Specialise in visualising branding/advertising projects including CUCKOO, SUBPLACE, Wonderklean, ZEISS etc.

Reason of resign

4 Apr, 2019 - 1 Jan, 2020

Graphic Designer

Joy Venture Sdn Bhd, Kuala Lumpur

Company Type

New Startup

Position

Senior

Specification

Advertising / Media Planning

Roles

Creative

- Produce designs and artwork for all collaborations, partnerships, marketplace activities and public relation engagements for both online and offline use.
- Develop graphics for product page, product packaging, product labels, advertisement, logos, websites, social media posts and other branding and communication materials.
- Provide design & creative solutions for multiple platforms including videos, digital, print, booth and outdoor across multiple campaigns.
- Brainstorm and conceptualize creative ideas for content creation and new products from scratch to actual deliverables and outcomes.
- Conceptualise and generate impactful creative ideas and executions that deliver and adhere to Joylee’s brand vision and standards from initial concept to final output.
- Responsibile for designing static and video posts for social media platforms to increase Instagram and Facebook engagement.
- Responsible for all video and art concepts of advertising or media campaigns.
- Provide art direct and take part in photo and video shooting for marketing campaigns.
- Work closely with the Brand Director & teams to design and development the concept of new product mockup & launching.
- Ensure to maintain the company's corporate identity and brand guidelines throughout all work that is submitted.
- Lead and guide the junior designer in execution.
- Work closely with the marketing team to plan and execute all marketing related activities.

Reason of resign

1 Jan, 2017 - Current

Co-Founder

Brainthink Design, Kuala Lumpur

Company Type

Other

Position

Senior

Specification

Advertising / Media Planning

Roles

Creative

- Focus on corporate identity design projects for startup businesses.
- Understand topline branding or marketing objectives to develop branding design solutions.
- Create and develop company visual identities for (name, logos, colours, fonts) stationery designs, conceptual posters, menus, packaging, social media post, website, corporate profile, slides, advertisements, and other communication materials.
- To create brand guidelines to ensure brand consistency across with the design style, fonts, colours, graphic elements, social media CI, uniform, photography direction etc.
- Develop new templates and styles to create rich libraries that are consistent with each brand.
- Ideate, develop and execute graphic design solutions to support various branding campaigns.
- Formulate, develop and prepare designs of marketing media for the online and offline platforms.
- Design for a wide array of projects, from brand identity (re)design, presentations, digital ads and marketing, illustrations, print, packaging and more.
- Deliver Design concepts to build brand experiences.
- Specialise in visualising F&B Branding or Rebranding projects.
- Handle project design to communicate with the client in taking brief and produce a conceptual presentation to the client.
- Maintain and manage existing client accounts and increase sales for the company.
- Run FB ads to increase traffic and sales.

Reason of resign

5 May, 2016 - 12 Dec, 2016

Graphic Designer / FA Artist

MindMade Creative Communications, Petaling Jaya

Company Type

Other

Position

Junior

Specification

Advertising / Media Planning

Roles

Creative

- Think creatively and develop new design concepts for the new marketing campaigns.
- Specialise in visualising real estate/ property projects including Sunway Property, LBS Bina Group.
- Responsible for designing all kinds of promotional material, including online and offline advertising.
- Develop UI website interface design & POSM.
- Responsible for visualising Senior Designer and Art Director’s ideas.
- Work closely with Senior Designer / Art Director in brainstorming and developing visuals.
- Artwork adaptation to all kinds of campaign materials based on global key visuals.
- Attend video/photo shooting to ensure brand image is in line with client’s brief.
- To check and prepare final artworks and mockups before output for the printing stage.
- Clientele: Sunway Property, LBS Bina Group, LG Electronics, MCIS Life, Loreal, NY Steak Shack, The Manhattan FISH MARKET, Zoetis, Omega, Naturel Olive Oil etc.

Reason of resign