Spoken

English

Written

10 Jan, 2025 - Current

Automation specialist

Silverwheels Leasing, United States

Company Type

New Startup

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Business Development Manager

I designed and implemented an end-to-end automation system for a car dealership to streamline lead management, customer communication, and sales operations.

The dealership was handling leads manually across multiple channels, which led to slow response times, missed follow-ups, and inconsistent tracking. My goal was to centralize their workflow and automate key processes from lead capture to deal closing.

I started by setting up and optimizing their CRM to properly track leads, deals, and customer interactions. I structured the pipeline, defined deal stages, and ensured all data was clean and usable for automation and reporting.

Next, I built automation workflows using Make.com and Zapier to handle:

Lead capture from website forms, ads, and third-party platforms
Automatic lead routing and assignment to sales reps
Instant follow-up sequences via email and SMS
Appointment booking confirmations and reminders
Pipeline updates based on customer actions

I also integrated their CRM with tools like Google Sheets and communication platforms to ensure data flowed seamlessly across systems.

To improve performance tracking, I implemented reporting dashboards that gave visibility into lead sources, conversion rates, and sales activity.

Additionally, I introduced AI-assisted workflows for faster response generation and lead qualification, helping the team respond more efficiently and consistently.

The result was a fully automated system that reduced manual work, improved response time, increased follow-up consistency, and gave the dealership better control over their sales pipeline.