LilyYeoh
Employed
Subang Jaya, Selangor
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Member since: 1 year ago


Completed Job: 0

About Me

Hey there! I'm Lily, your friendly content writer. I specialise in writing content relating to the beauty industry and with my experience in digital marketing, I can help your brand stand out in this internet era.

I've written content for various beauty brands such as LANEIGE, L'Oréal Professionnel, Kerastase, Hermo and more! Feel free to take a look at my portfolio to see my work 😉.

A little bit about my writing style: I think of it as a personalised message. So whenever I take up a job, I imagine a persona behind the brand and match it accordingly. Whether it's a girl next door sharing about her favourite lipstick colour, or a high-class lady talking about the luxurious ingredients in her skincare, I'll help differentiate your brand among the other competitors. And of course, I'll incorporate any of the latest trends to keep your content relevant 😁.

Current Status

Employed

Language

Spoken

English

Written

English

Working Experience

6 Jun, 2020 - Current

Digital Content Strategist

Webqlo, Petaling Jaya

Company Type

SME

Position

Junior

Specification

Digital Media

Roles

Content Executive

I bring out the colours of creativity in content and blend it into performance and marketing.

My work now involves preparing strategic digital content proposals based on marketing objectives, planning out content, copywriting, conducting market research, and watch brand sentiment to create trendy and relevant content.

Reason of resign

5 May, 2018 - 5 May, 2020

Senior Account Executive

Silver Mouse, Petaling Jaya

Company Type

SME

Position

Senior

Specification

Digital Media

Roles

Content Manager

I was the jack of all trades. Digital advertising? Content planning? Project management? I've done them all. But my main job scope always revolves around my passion; content. From crafting content to executing them, I always give my all in this field.

My proudest achievement is being in charge of all operations for a beauty & makeup review channel called Poki Peach. From content planning to being the talent itself, I helped to grow this channel from 0 to 1,300 followers in the span of 6 months. So you can believe me when I say I know what catches people's interests when it comes to beauty.

Reason of resign

Education

Universiti Tunku Abdul Rahman

Major in English Language

Bachelor's Degree

Linguistics/ Languages

1 Jan, 2015 - 5 May, 2018

Skill Sets

Creative Writing
Lifestyle Writing
Beauty Writing
Copywriting

Tools & Software

Microsoft Office
Microsoft Excel
Microsoft Power Point
Microsoft Word

Experienced Industry

Additional Information

Owns Transportation

Yes

Own laptop

Yes

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