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Member since: 1 year ago
Completed Job: 0
Hey there! I'm Lily, your friendly content writer. I specialise in writing content relating to the beauty industry and with my experience in digital marketing, I can help your brand stand out in this internet era.
I've written content for various beauty brands such as LANEIGE, L'Oréal Professionnel, Kerastase, Hermo and more! Feel free to take a look at my portfolio to see my work 😉.
A little bit about my writing style: I think of it as a personalised message. So whenever I take up a job, I imagine a persona behind the brand and match it accordingly. Whether it's a girl next door sharing about her favourite lipstick colour, or a high-class lady talking about the luxurious ingredients in her skincare, I'll help differentiate your brand among the other competitors. And of course, I'll incorporate any of the latest trends to keep your content relevant 😁.
6 Jun, 2020 - Current
Digital Content Strategist
Webqlo, Petaling Jaya
I bring out the colours of creativity in content and blend it into performance and marketing.
My work now involves preparing strategic digital content proposals based on marketing objectives, planning out content, copywriting, conducting market research, and watch brand sentiment to create trendy and relevant content.
Reason of resign
5 May, 2018 - 5 May, 2020
Senior Account Executive
Silver Mouse, Petaling Jaya
I was the jack of all trades. Digital advertising? Content planning? Project management? I've done them all. But my main job scope always revolves around my passion; content. From crafting content to executing them, I always give my all in this field.
My proudest achievement is being in charge of all operations for a beauty & makeup review channel called Poki Peach. From content planning to being the talent itself, I helped to grow this channel from 0 to 1,300 followers in the span of 6 months. So you can believe me when I say I know what catches people's interests when it comes to beauty.
Reason of resign
Universiti Tunku Abdul Rahman
Major in English Language
1 Jan, 2015 - 5 May, 2018
Tools & Software
There is no review on this talent currently