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Member since: Apr 5, 2019
Completed Job: 0
About Me
What is creativity?
In this world where creativity abounds and the imagination never stops, we creative persons are often encouraged to:
“think outside the box.” I say to that- what box? Anyone who defines the parameters of creativity has already lost the challenge. A wise man said that anyone who thinks the sky is the limit has limited imagination. Why mention limits at all, when the world is a huge canvas of endless possibilities, just waiting to be tapped, discovered and explored. There was never a box to begin with.
But that’s just me.
Current Status
Self Employed
Language
Spoken
Chinese (Cantonese)
Chinese (Mandarin)
English
Malay
Written
English
Chinese (Mandarin)
Working Experience
13 Sep, 2019 - Current
Creative Director
Outbox, kl
Company Type
SME
Position
Creative Director
Specification
Advertising / Media Planning
Roles
Creative
As Creative Director at a dynamic advertising agency, I lead the creative vision and execution across a wide range of brand initiatives. I oversee a talented team of six creatives—art directors, copywriters, and designers—driving concept development, campaign strategy, and high-impact storytelling from ideation to delivery.
I collaborate closely with strategy, accounts, and production teams to ensure all creative work aligns with client goals and market trends. My role bridges innovation and practicality, transforming insights into engaging multi-platform campaigns that resonate across digital, social, experiential, and traditional media.
Key responsibilities include:
Leading the creative development of integrated brand campaigns, from pitch through production
Driving digital innovation and pushing the boundaries of what's possible across emerging platforms
Overseeing major rebranding projects, ensuring cohesive visual and verbal identity systems
Mentoring and managing a multidisciplinary creative team, fostering a culture of originality and collaboration
Presenting ideas and strategy directly to clients, with a strong focus on storytelling and results
Maintaining a high standard of creative excellence across all touchpoints
Highlights:
Spearheaded successful brand transformations for [insert notable brands if applicable]
Led award-winning campaigns that increased brand engagement and digital footprint
Championed creative initiatives that blended technology, culture, and design innovation
2 Feb, 2015 - 4 Apr, 2019
Creative Director
In&On Activation, Oval Tower Damansara
Company Type
SME
Position
Director
Specification
Art & Creative
Roles
Creative Director
To oversee all creative jobs in studio, to lead and monitor the team in terms of direction, idealization, design execution style and marketing strategies.
Reason of resign
Education
The One Academy
Major in Illustration
Diploma
Art/Design/Creative/Multimedia
1 Jan, 1999 - 12 Dec, 2000
Skill Sets
Tools & Software
Experienced Industry
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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