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Member since: Jul 14, 2026
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Art Director | Product Designer | UX/UI Designer | AI Creative Specialist
Portfolio: https://www.behance.net/Karichu
I am a results-driven creative professional with 8+ years of experience in Art Direction, Product Design, UX/UI Design, branding, and digital experiences. I specialize in creating intuitive products, scalable design systems, impactful campaigns, and AI-powered creative solutions that help brands and businesses communicate effectively.
My work combines strategic thinking, user-centered design, visual storytelling, and emerging AI workflows to deliver innovative solutions across digital products, marketing campaigns, and brand experiences.
Skilled in Figma, UX research, prototyping, design systems, AI image generation, AI video production, and creative direction. I have experience leading design teams, mentoring creatives, presenting concepts to clients, and collaborating with cross-functional teams to transform ideas into high-quality experiences.
Available for collaborations in Product Design, UX/UI Design, Creative Direction, Branding, and AI-assisted creative projects.
Self Employed
English
Swahili
3 Oct, 2022 - 28 Jun, 2026
Golazo, Nairobi
Multinational Corporation
Art Director
Advertising / Media Planning
Creative
• Led development and execution of creative concepts for digital products and campaigns, ensuring alignment with client objectives and brand identity across all visual touchpoints.
• Spearheaded the creation and implementation of a comprehensive design system in Figma, increasing workflow efficiency and ensuring brand consistency across all visual materials.
• Integrated AI-assisted creative workflows using Midjourney, Runway, and Heygen to accelerate concept ideation, campaign asset production, and motion content—reducing production timelines significantly.
• Directed and mentored a team of designers, providing clear creative direction, conducting structured feedback sessions, and fostering professional development.
• Collaborated closely with copywriters, product managers, and account managers to ensure the cohesive and impactful delivery of projects.
• Presented and pitched design concepts and prototypes to clients and stakeholders, clearly articulating visual strategy and creative rationale.
1 Apr, 2021 - 28 Sep, 2021
Pro Mediafire, Tulsa, Oklahoma
Multinational Corporation
Junior Art Director
Art & Creative
Graphics Designer
• Created innovative visual concepts for digital and print applications across more than 30 campaigns.
• Designed custom illustrations, iconography, and assets for social media advertising, web, and client projects.
• Delivered a wide range of design solutions for client advertisements, social media, and print/web needs.
1 Dec, 2017 - 3 Sep, 2022
Village Creative Group, Nairobi
Other
Art Director
Art & Creative
Art Director
• Conceptualized and created intuitive user interfaces and visually compelling designs for digital advertising campaigns, branding materials, and marketing assets.
• Created interactive prototypes and wireframes to effectively communicate design concepts and user flows to clients and development teams.
• Translated client requirements into high-impact visual designs by working closely with account management to understand user and business needs.
• Began incorporating AI image tools for rapid concept exploration, enabling faster iteration and more diverse creative directions during the ideation phase.
• Mentored junior designers, providing guidance on design best practices and fostering professional growth.
• Presented design concepts to clients, articulating creative thinking and ensuring alignment with client expectations and brand guidelines.
2 Jan, 2017 - 21 Nov, 2017
Scanad, Nairobi
Public Listed Company
Junior Art Director
Art & Creative
Graphics Designer
• Created innovative visual concepts for digital and print applications across more than 30 campaigns.
• Designed custom illustrations, iconography, and assets for social media advertising, web, and client projects.
• Delivered a wide range of design solutions for client advertisements, social media, and print/web needs.
7 Jan, 2012 - 1 Dec, 2016
East Africa Educational Publishers (EAEP), Nairobi
Public Listed Company
Junior
Printing/Packaging/Publishing
Publishing Designer
• Conceptualized and designed custom branding and marketing materials for a diverse range of clients.
• Designed and produced effective, user-friendly book layouts for high school students, colleges, and magazines, focusing on clear information architecture.
• Provided strategic design advice to clients on maximizing marketing performance through effective visual communication.
Major in Product Design | UX/UI Design
Professional Diploma
Art/Design/Creative/Multimedia
7 Jan, 2025 - 14 Nov, 2025
Major in UX/UI Design | Product Design
Professional Qualification Course
Art/Design/Creative/Multimedia
8 Mar, 2021 - 7 Jul, 2022
Major in Fine Arts | Graphic Design
Advanced Diploma
Art/Design/Creative/Multimedia
12 Jan, 2012 - 30 Nov, 2014
Yes
Yes
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