Karichu Profile Avatar
Karichu
Art Director | Product Designer | AI Creative Specialist
Self Employed
Nairobi
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I'm Open to Work
Freelance Full-Time Contract Internship

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Member since: Jul 14, 2026

Completed Job: 0

About Me

Art Director | Product Designer | UX/UI Designer | AI Creative Specialist

Portfolio: https://www.behance.net/Karichu

I am a results-driven creative professional with 8+ years of experience in Art Direction, Product Design, UX/UI Design, branding, and digital experiences. I specialize in creating intuitive products, scalable design systems, impactful campaigns, and AI-powered creative solutions that help brands and businesses communicate effectively.

My work combines strategic thinking, user-centered design, visual storytelling, and emerging AI workflows to deliver innovative solutions across digital products, marketing campaigns, and brand experiences.

Skilled in Figma, UX research, prototyping, design systems, AI image generation, AI video production, and creative direction. I have experience leading design teams, mentoring creatives, presenting concepts to clients, and collaborating with cross-functional teams to transform ideas into high-quality experiences.

Available for collaborations in Product Design, UX/UI Design, Creative Direction, Branding, and AI-assisted creative projects.

Current Status

Self Employed

Language

Spoken

English
Swahili

Written

Working Experience

3 Oct, 2022 - 28 Jun, 2026

Art Director

Golazo, Nairobi

Company Type

Multinational Corporation

Position

Art Director

Specification

Advertising / Media Planning

Roles

Creative

• Led development and execution of creative concepts for digital products and campaigns, ensuring alignment with client objectives and brand identity across all visual touchpoints.
• Spearheaded the creation and implementation of a comprehensive design system in Figma, increasing workflow efficiency and ensuring brand consistency across all visual materials.
• Integrated AI-assisted creative workflows using Midjourney, Runway, and Heygen to accelerate concept ideation, campaign asset production, and motion content—reducing production timelines significantly.
• Directed and mentored a team of designers, providing clear creative direction, conducting structured feedback sessions, and fostering professional development.
• Collaborated closely with copywriters, product managers, and account managers to ensure the cohesive and impactful delivery of projects.
• Presented and pitched design concepts and prototypes to clients and stakeholders, clearly articulating visual strategy and creative rationale.

1 Apr, 2021 - 28 Sep, 2021

Freelance Designer

Pro Mediafire, Tulsa, Oklahoma

Company Type

Multinational Corporation

Position

Junior Art Director

Specification

Art & Creative

Roles

Graphics Designer

• Created innovative visual concepts for digital and print applications across more than 30 campaigns.
• Designed custom illustrations, iconography, and assets for social media advertising, web, and client projects.
• Delivered a wide range of design solutions for client advertisements, social media, and print/web needs.

1 Dec, 2017 - 3 Sep, 2022

Consultant Art Director

Village Creative Group, Nairobi

Company Type

Other

Position

Art Director

Specification

Art & Creative

Roles

Art Director

• Conceptualized and created intuitive user interfaces and visually compelling designs for digital advertising campaigns, branding materials, and marketing assets.
• Created interactive prototypes and wireframes to effectively communicate design concepts and user flows to clients and development teams.
• Translated client requirements into high-impact visual designs by working closely with account management to understand user and business needs.
• Began incorporating AI image tools for rapid concept exploration, enabling faster iteration and more diverse creative directions during the ideation phase.
• Mentored junior designers, providing guidance on design best practices and fostering professional growth.
• Presented design concepts to clients, articulating creative thinking and ensuring alignment with client expectations and brand guidelines.

2 Jan, 2017 - 21 Nov, 2017

Consultant Creative

Scanad, Nairobi

Company Type

Public Listed Company

Position

Junior Art Director

Specification

Art & Creative

Roles

Graphics Designer

• Created innovative visual concepts for digital and print applications across more than 30 campaigns.
• Designed custom illustrations, iconography, and assets for social media advertising, web, and client projects.
• Delivered a wide range of design solutions for client advertisements, social media, and print/web needs.

7 Jan, 2012 - 1 Dec, 2016

Creative Designer

East Africa Educational Publishers (EAEP), Nairobi

Company Type

Public Listed Company

Position

Junior

Specification

Printing/Packaging/Publishing

Roles

Publishing Designer

• Conceptualized and designed custom branding and marketing materials for a diverse range of clients.
• Designed and produced effective, user-friendly book layouts for high school students, colleges, and magazines, focusing on clear information architecture.
• Provided strategic design advice to clients on maximizing marketing performance through effective visual communication.

Education

Moringa School

Major in Product Design | UX/UI Design

Professional Diploma

Art/Design/Creative/Multimedia

7 Jan, 2025 - 14 Nov, 2025

Google UX Design Certificate

Major in UX/UI Design | Product Design

Professional Qualification Course

Art/Design/Creative/Multimedia

8 Mar, 2021 - 7 Jul, 2022

Buruburu Institute of Fine Arts

Major in Fine Arts | Graphic Design

Advanced Diploma

Art/Design/Creative/Multimedia

12 Jan, 2012 - 30 Nov, 2014

Skill Sets

Advertising
Animation
Annual Report
Brand Design
Branding Strategies
Brochure
eBook
Logo & Identity
Social Media Advertising
UI / UX Design

Tools & Software

Adobe After Effects
Adobe Animate
Adobe Firefly
Adobe Illustrator
Adobe InCopy
Adobe InDesign
Adobe Photoshop
Canva
Capcut
ChatGPT
Claude
Figma
Gemini
Midjourney

Experienced Industry

Advertising & Media
Alcohol
Arts & creative design
Beauty, Salon & Fitness
Communications
Marketing
Pets and Animals
Printing & Publishing
Property / Real Estate

Additional Information

Owns Transportation

Yes

Owns Laptop

Yes

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