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Member since: Oct 11, 2026
Completed Job: 0
About Me
Creative Leader and Strategist with over 22 years of experience building culturally resonant brand worlds, high-craft film narratives, and Go-To-Market (GTM) campaigns across FMCG, automotive, telco, and healthcare. Having led creative direction across top agency networks and regional APAC launches, I bridge the gap between high-velocity storytelling and measurable commercial growth.
I specialise in narrative positioning, whether it is in engineering a pre-emptive brand defense strategy for Wonda Kopi Tarik, coining localised cultural hooks for Toyota’s line-up of hybrid vehicles, or designing interactive digital experiences for Sun Life and Pepsi Black Lime/Raspberry.
I have a proven track record of leading multi-discipline cross-functional teams, elevating visual and script craft, and driving long-term brand equity.
Current Status
Unemployed
Language
Spoken
English
Written
Working Experience
15 May, 2025 - 24 Aug, 2026
Creative Lead
Hakuhodo, Petaling Jaya
Company Type
Multinational Corporation
Position
Creative Director
Specification
Advertising / Media Planning
Roles
Supervisor / Team Lead
When I joined Hakuhodo, they had spent 3 years in the red. Toyota, their biggest client was threatening to reduce the number of campaigns given to Hakuhodo. I was tasked with reigniting the team's passion for Toyota. Within the first 9 months, Hakuhodo turned a profit. Toyota's relationship with Hakuhodo was repaired.
1 Jul, 2021 - 1 Jul, 2024
Head of Creative Singapore and Regional Business
Lion & Lion Digital, Kuala Lumpur
Company Type
Multinational Corporation
Position
Creative Director
Specification
Advertising / Media Planning
Roles
Supervisor / Team Lead
Initially I was hired as the Head of Connected Brand Experiences. Before long, I was put in charge of the Singapore creative, social and brand team. Within weeks the team was a small 5-man team, which I helped rebuild to 18 strong by the end of my time at Lion & Lion. This was on the back of big pitch wins like Mars Petcare and our continued work on Kellogg's, a regional account.
5 Jan, 2017 - 1 May, 2021
Director of Experiential Design
Entropia Global, Kuala Lumpur
Company Type
New Startup
Position
Creative Director
Specification
Advertising / Media Planning
Roles
Supervisor / Team Lead
The first official Creative Director hired at Entropia, my main task was to build a team. On the back of several big wins, we managed to grow from just 3 creatives to 15 creatives at our biggest. For a media company, our creative team led the way in profit earning for the first two years.
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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