Spoken

Chinese (Mandarin)
English
Malay

Written

Chinese (Mandarin)
English
Malay

23 Mar, 2023 - 9 Sep, 2025

Senior Brand Designer

Asure Group Pte Ltd, Singapore

Company Type

Multinational Corporation

Position

Manager

Specification

Art & Creative

Roles

Graphics Designer

As a Senior Brand Designer, I led the development and execution of brand and campaign visuals for Cow Play Cow Moo, a Singapore-based consumer franchise, supporting its market expansion and localization into Malaysia. I was responsible for creating integrated campaign assets including key visuals, posters, banners, LED displays, booth graphics, merchandise, and in-store branding, ensuring a cohesive and engaging brand experience across all customer touchpoints.

I established and maintained comprehensive brand identity systems, covering typography, color palettes, layout standards, and visual guidelines to ensure consistency across both marketing and operational materials. In addition, I delivered high-impact creative assets for offline activations such as festive campaigns, tournaments, roadshows, and outlet launches across Malaysia, consistently meeting tight timelines while maintaining quality.

On the digital front, I produced engaging social media visuals and supported creative direction across platforms including Instagram, TikTok, Facebook, and XiaoHongShu, strengthening overall brand presence. I also developed mood boards, visual references, and key frames to support photoshoots and video production, contributing to high-quality creative outputs.

Working closely with marketing, operations, and regional stakeholders, I translated campaign objectives into effective visual solutions. I also mentored and reviewed work from junior designers and interns to uphold strong design standards and brand consistency. Additionally, I supported the Singapore headquarters by strengthening brand identity foundations and contributed to the Enterprise Development Grant (EDG) application through the development of brand visuals and documentation aligned with Enterprise Singapore requirements.

Reason of resign

International redeployment of location

1 Jun, 2022 - 20 Oct, 2022

Graphic Designer

Vouch Alliance, Johor

Company Type

Other

Position

Senior

Specification

Digital Media

Roles

Digital Designer

Social Media Design
Branding Design
Motion Graphic Design
Logo Design
Poster Design
Offline Material Design

3 Sep, 2019 - 20 Feb, 2022

Junior Graphic Designer

Globivio Technology, Johor

Company Type

New Startup

Position

Junior

Specification

Digital Media

Roles

Digital Designer

Job Scope
Social Media posting Design
Motion Graphic Design
Branding Design
Offline Material Design
Message Replying
Brain storming

3 Sep, 2019 - 20 Feb, 2022

Graphic Designer

Globivio Technology, Johor

Company Type

New Startup

Position

Junior

Specification

Digital Media

Roles

Digital Designer

Branding design
Social Media Design
Motion Graphic Design
Video Editor
Photo Editor
Photoshooting
Content Creator

1 Jan, 2019 - 31 Oct, 2019

Intern & Part-time Graphic Design

Karbuddy Mototsport, Johor

Company Type

Other

Position

Fresh / Entry Level

Specification

Digital Media

Roles

Content Manager

Planning of the monthly social media marketing schedule. Manage photoshooting of company services. Create visual concept & identities for company to deliver company values and services to public. Designing the offline & online material that acompatible with marketing plans.