Spoken

English
Malay

Written

English
Malay

2 Jul, 2022 - Current

Social Media Manager & Copywriter

Freelance, Remote

Company Type

Other

Position

Manager

Specification

Digital Media

Roles

Social Media Manager

• Plan and execute social media content strategies and campaign calendars for multiple clients across various industries.
• Write copy and develop brand-aligned content and storytelling across social media platforms to strengthen audience engagement.
• Manage client relationships and project coordination, translating business requirements into marketing deliverables.
• Produce bilingual marketing content in Bahasa Melayu and English tailored to different brand identities.

1 Jul, 2021 - Current

Social Media & Marketing

Sunshine Coffee Roasting Sdn. Bhd., Penang

Company Type

SME

Position

Fresh / Entry Level

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Executive

• Plan and execute social media strategy and content calendars, driving brand awareness and audience engagement across digital platforms.
• Built, trained, and supervised a live host team from scratch, developing workflows and performance standards that contributed to monthly Live Commerce GMV of up to RM280,000.
• Coordinate influencer and KOL marketing campaigns alongside production and operations teams to strengthen brand visibility.
• Manage e-commerce marketing and community engagement across Shopee and TikTok Shop, maintaining consistent brand presence and customer engagement, handle customer enquiries across Shopee and TikTok Shop, resolving issues and maintaining service quality.
• Produce copywriting and campaign content for brand-awareness and promotional initiatives, supporting end-to-end marketing execution.
• Support day-to-day business operations, including reporting reporting on social media and campaign performance to support marketing planning, working independently with minimal supervision.

1 Sep, 2018 - 30 Jun, 2021

Senior Sales Executive

Hi Style Apparel Sdn. Bhd., Penang

Company Type

Public Listed Company

Position

Senior

Specification

Management, Marketing, Sales, Admin

Roles

Sales Executive

• Supported customer engagement and brand presentation through visual merchandising and product knowledge training.
• Delivered excellent customer service and resolved customer complaints in a fast-paced retail environment, supporting overall customer experience.
• Conducted team briefings and training to strengthen team performance and customer engagement.
• Supported daily store operations, including reporting, and problem solving to meet monthly sales targets.
• Prepared sales and performance reports to support store-level business decisions.