Spoken

Chinese (Mandarin)
English

Written

English
Chinese (Mandarin)

11 Nov, 2018 - Current

Copywriter

Verso & Recto, Damansara Perdana

Company Type

SME

Position

Junior

Specification

Art & Creative

Roles

Others

The company specialises in branding, and as a copywriter, my tasks include conceptualising brand identity, constructing brand DNA, as well as produce copy for various marketing and branding collateral - from packaging to press ads - in a way that is true to the brand's tone and manner. I also help plan and create various types of digital content, such as websites, landing pages, EDMs, and social media posting.

Reason of resign

9 Sep, 2017 - 10 Oct, 2018

Copywriter

Cradershub, Damansara Perdana

Company Type

New Startup

Position

Junior

Specification

Advertising / Media Planning

Roles

Copywriter

I was mainly in charge of social media content as well as producing creative, engaging copy to ensure consistent messaging across all digital content and activations. While my job scope focuses largely on social media, I did from time to time create copy for other forms of digital content, such as website copy, EDMs as well as simple script writing for video content.

Reason of resign

I wanted to explore new things - branding in particular - and expand my skill sets beyond digital content creation.