Recommended by 0 people
Member since: Apr 6, 2026
Completed Job: 0
About Me
Creative lead specializing in design systems, visual communication, and workflow optimization. I connect aesthetics, structure, and execution to deliver thoughtful and efficient creative outcomes.
Please check out my portfolio here: https://elikong92.wixsite.com/artofelikong
Current Status
Employed
Language
Spoken
Chinese (Mandarin)
English
Malay
Written
Working Experience
7 May, 2023 - Current
Production Design Lead
Furniture & Choice Ltd. UK, Kuala Lumpur
Company Type
Multinational Corporation
Position
Junior Art Director
Specification
Art & Creative
Roles
Supervisor / Team Lead
• Lead a team of production designers and artworkers to manage and
edit all products and lifestyle imagery assets for the website.
• Work closely with the UK product, production companies the UK
marketing team & Malaysian branch on all deliverables.
• Train the production companies and the UK product team on
perfecting production perspectives and angles.
• Coordinate with the Delivery, Creative, Copy, 3D, QC & Tech team to
produce finalised production works for all campaigns, socials, press
release, video animation and so on.
• Develop strategies with the team to reduce time consumption of post
production for the stakeholders.
5 Nov, 2020 - 7 May, 2023
Senior Production Designer
Furniture & Choice Ltd. UK, Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
Company Type
Multinational Corporation
Position
Senior
Specification
Art & Creative
Roles
Retoucher/ photo editor
- Executed high-volume campaign assets across multiple platforms, supporting seasonal and promotional launches
- Collaborated closely with marketing and stakeholders to translate briefs into production-ready outputs
- Optimised asset creation workflows, improving efficiency and consistency across deliverables
- Maintained strict brand guidelines while adapting creatives for different formats and channels
27 Aug, 2018 - 5 Nov, 2020
Graphic Designer/Artworker
Furniture & Choice Ltd. UK, Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
Company Type
Multinational Corporation
Position
Junior
Specification
Art & Creative
Roles
Retoucher/ photo editor
- Produced print and digital assets across marketing, branding, and advertising touchpoints
- Supported senior creatives in campaign rollouts and asset localisation
- Ensured accuracy and technical readiness of files for production and publishing
- Built strong foundation in layout, typography, and brand application
4 Feb, 2017 - 3 Mar, 2018
Creative Designer cum Marketing Assistant
Orange Internet Shop Sdn. Bhd., Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
Company Type
Public Listed Company
Position
Fresh / Entry Level
Specification
Art & Creative
Roles
Graphics Designer
- Developed marketing visuals and campaign assets across digital and print channels
- Supported marketing initiatives through content creation, layout design, and basic campaign execution
- Assisted in brand communication by translating marketing ideas into clear visual outputs
- Collaborated with team members to ensure consistency across promotional materials
- Contributed to social media and marketing content planning where required
6 Sep, 2016 - 8 Dec, 2016
Graphic Intern
Gambling Insider Ltd. UK, United Kingdom
Company Type
Public Listed Company
Position
Intern
Specification
Art & Creative
Roles
Graphics Designer
- Assisted in the creation of design assets for branding, marketing, and promotional use
- Supported senior designers in layout execution, image editing, and production tasks
- Learned and applied brand guidelines across various formats and deliverables
- Prepared files for print and digital production, ensuring technical accuracy
Education
Coventry University, UK
Major in Illustration and Animation
Master Degree
Art/Design/Creative/Multimedia
6 Sep, 2015 - 7 Sep, 2016
Birmingham City University, UK
Major in Visual Communication in Illustration
Bachelor's Degree
Art/Design/Creative/Multimedia
26 Sep, 2013 - 15 Jul, 2015
The One Academy of Communication Design, Malaysia
Major in Advertising & Graphic Design
Advanced Diploma
Art/Design/Creative/Multimedia
4 May, 2010 - 7 May, 2013
Awards
Student Kancil Awards: Digi: Internet for all, Temple
Collaborated in a team of four to develop a campaign promoting DiGi smartphone adoption among senior citizens in Malaysia. Conceptualised a TV commercial set in a temple, highlighting a culturally relevant “joss stick” app to drive engagement.
Contributed to storyboarding and supported video production and photoshoots, while the team managed casting, logistics, and post-production. The campaign was awarded Merit at the Student Kancil Awards 2012, strengthening my experience in production and editing workflows.
Merit
The One Academy/Student Kancil Awards
-
Logo Design of the 50 years Diplomatic Relationship of Switzerland and Malaysia
Developed a brand identity concept celebrating 50 years of diplomatic relations between Switzerland and Malaysia as part of a live client brief in 2012. Created a “Combined Passion” concept, explored through extensive sketching and iterative design across Photoshop and Illustrator.
Awarded 3rd Runner-Up for the final logo design, strengthening my experience in corporate branding and identity development.
Third Runner-up
The One Academy/Switzerland-Malaysia Embassy
-
Skill Sets
Tools & Software
Experienced Industry
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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