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EdwinChin
Self Employed
Selangor, Shah Alam
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I'm Open to Work
Freelance

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Member since: Mar 11, 2019


Completed Job: 0

About Me

I have total around 8 years working experiences in creative and design industry. These are including as a industrial / furniture designer, 3D and interior designer, graphic designer and exhibition designer for in-house and event agency.

From design to digital marketing and social media. Starting to evolve and involve into digital marketing for mass communications. Digital marketing as in thinking how to link all the social media tools together to form a strong and powerful networking for database and crowd pulling.

Current Status

Self Employed

Language

Spoken

Chinese (Cantonese)
Chinese (Mandarin)
English
Malay

Written

English
Chinese (Mandarin)
Malay

Working Experience

1 Jan, 2018 - 4 Apr, 2019

Creative Manager

dEgital Hub, Petaling Jaya

Company Type

New Startup

Position

Director

Specification

Art & Creative

Roles

Graphics Designer

Founder of Company

-Partnership with friends to form the company from the start to end of company formations.
-Business registration and company setting up.
-Company direction and short-long term planning.
-Company logo designs, name card, letter head and related creations.
-Eye catchy presentation slides templates for presentation purpose.
-From concept to products produce including cost control of stated above.
-Forming of business core direction and methods and the way of presenting.
-From concept to products produce including cost control of stated above.
-Profit and Lost (P&L) for Design Department and Digital Marketing.

Reason of resign

Withdrawal from the company

2 Feb, 2017 - 12 Dec, 2017

Creative Manager

QLIC Solutions, Petaling Jaya

Company Type

New Startup

Position

Manager

Specification

Art & Creative

Roles

Graphics Designer

Job Scopes:
1. Brief taking from client for proposals preparation.
-Brainstorming and create concept, presentation decks for pitching.
-Creative & Marketing Strategic Proposal.

2. Graphic, 3D Design and Company
-Internal corporate identity and re-branding.
-Point-of-Sales Material (POSM) structure design and packaging design.
-Event and exhibition booth design.
-Up-to-date and right contents for social media and company profile.

3. Sourcing and Event Management
-Products fabrication process and designs including follow up with supplier.
-Explore new vendors for projects and materials selection.
-Event costing and budgeting.

4. Set up and Manage Digital Marketing Department
-Set up flows, vendors sourcing for Digital Marketing.
-Profit and Lost (P&L) management for projects.
-Manage company social media tools, ie: Facebook, Instagram, Pinterest, LinkedIn.
-Managed to bring up margin from targeted 40% to average 54% - 81% for each projects.

5. Projects Management
-Manage projects from start to the end.
-City of Elmina Photo Contest 2017 website design from frontend to backend.
-Deal with clients’ and suppliers regarding to requirements and expectations.

Achievements:
-WhatsApp blasting for launching of City of Elmina, Sime Darby, managed the blasting and margin up to 81%
-Build up Digital Marketing department and run it within 3 months time.
-Bring down costing for direct mailer lower than market price 64% (including distribution).

Reason of resign

Workloads and pressure overloaded affected health

9 Sep, 2015 - 1 Jan, 2017

3D Art Director

Always ePromode, Kuala Lumpur

Company Type

Other

Position

Manager

Specification

Art & Creative

Roles

Management

1. Creative & Marketing Strategic Proposal
-Brief taking from client for proposals preparation regarding “HOW” to make it happen.
-Brainstorming together with sales team, event team and sourcing team for projects and concept, strategics and mechanics.
-Work closely with copywriter for presentation deck and copy writing build up.
-Pitching for project regarding roadshow, brand activation and event management.
-To develop marketing and conversion rates ideas, graphics design & 3D designs based on client’s requirement and preferences.

2. 3D Rendering Team Management
-To lead, guide and delegate graphic and 3D artist on various design and 3D projects.
-To manage and oversee the project delegations during proposal stage.
-Discussion with procurement team for structural related issues and problems solving.

Project Achievements:
-Marigold 100% juice - Brand Activation
-Dr. Sam’s Bio Oral Care - Brand Activation
-Nutri Plus Nippon Premium Activation - Roadshow Activation
-Perfect Companion (Smart Heart - Pet food) - Roadshow Activation
-Nestle Milk Campaign 2017

Reason of resign

Partnership my own company

9 Sep, 2014 - 8 Aug, 2015

Senior Graphic Designer

Electrolux, Petaling Jaya

Company Type

Other

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

1. POSM
-Point of sales materials for categories product launching.
-Price tag and materials for exhibitions.

2. In-store Graphics and FA
-In-store graphics for concept stores.
-Preparation and graphic from concept to final art printing
-Liaise with printing supplier and installation.
-Documentation and paper work for account payable.

3. Concept Store Shop Front Design
-Gurney plaza concept store renovation for shop front design

4. Windows Display
-Idea developing for windows display during festival and promotion period.

5. Advertising Design
-Advertising design for Singapore public transport graphics: MRT, Bus stop clear channel and bus moving graphics.

Reason of resign

Move out of comfort zone

8 Aug, 2011 - 9 Sep, 2014

Senior Designer

S.Kian Seng Sdn. Bhd., Subang Jaya

Company Type

SME

Position

Senior

Specification

Art & Creative

Roles

Industrial / Product Designer

1. Research and development
-Trolley design for Starwood Group.
-Standard front office furniture for Starwood group.
-UOA Nexus Group buffet station.
-New series of buffet station.

2. Design proposal and 3D rendering
-Hotel furniture, office interior, office furniture, home furniture
-Biding for projects examples: Starwood Group, Marina Bay Sands, Bay Court Club
-Japan, Tiger Casino Hotel & Resorts and local established hotel.

3. Graphic Design and branding
-Company rebranding (total 9 sub-company) include logo, business card, letter head, website content graphic
-Company re-branding designs, exhibition invitation, thank you card, season greeting card, exhibition banners and catalogue designs.
-Execution with printing supplier and other related vendors.

4. Exhibition and Interior Design
-Work closely with engineers for manufacturing issues and improvements.
-Execution with printing suppliers and creating final artworks for submission.
-Company renovation & new build 4-floor showroom interior designs and floor plan layout.
-Space planning, materials selection and proposals for each floor, departments and exhibitions.
-3D rendering and idea generation for interiors, booths and structures.
-Material and mood board proposals.

5. Set up new department for design and rendering
-Recruitment for junior designer.
-Conduct interview with HR department.
-Generate new template for design proposal to compete to competitors and bring up the brand image.
-Giving direction and suggestion for junior designer for incoming design and proposals.
-Meeting with sales team for projects.
-Meeting up with clients with sales team to ensure design message is fully delivered to client.
-Design presentation to client.

6. Design new range products and sales material
-Development for incoming new range products and idea generation.
-Meeting with management for direction.
-In-house design presentation for sales team and management for improvement.
-POSMs and information preparation for sales team for projects bidding.
-Discuss with engineers about technical issues.
-Follow up and quality control for new products during manufacturing process.

Achievements:
-Participated FHA 2014 (Food and Hotel Asia) located at Singapore Expo with 2 series designs of buffet stations, 1 design of Plate Clearing Trolley for Starwood Group and 1 design of hotel buffet stand.

Reason of resign

To join an Multi-Nation Company (MNC)

6 Jun, 2010 - 7 Jul, 2011

Industrial Designer

Datumstruct, Petaling Jaya

Company Type

SME

Position

Junior

Specification

Architecture, Interiors, Product

Roles

Others

1. Project Execution
-Producing fabrication drawings of console furnitures after getting brief from Line Manager and Sales Manager.
-Amending fabrication drawing based on clients’ requirements.
-Site visits together with Sales Manager for console furniture installation confirmation.
-Communicate with manufacturing team located at Shanghai, China for design and drawing specifications.

2. Technical Drawing and Drafting
-Prepare technical drawing, floor plan, detailing and cross section.
-Prepare console furniture and control room interior rendering for clients’ visualization.

Reason of resign

Looking for a job involving more into furniture designs.

Education

Universiti Sains Malaysia (USM)

Major in Industrial Designs

Bachelor's Degree

Art/Design/Creative/Multimedia

9 Sep, 2007 - 8 Aug, 2010

Skill Sets

Branding Strategies
Brand Design
Advertising
Banner
Brochure
Billboard
Booklet
Booth Design
3D Modeling
3D Rendering

Tools & Software

Adobe Photoshop
Adobe Illustrator
Microsoft Office
Adobe Acrobat
3Ds Max
AutoCAD

Additional Information

Owns Transportation

Yes

Owns Laptop

Yes

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