Spoken

Chinese (Cantonese)
Chinese (Mandarin)
English
Malay

Written

English
Chinese (Mandarin)
Malay

1 Jan, 2018 - 4 Apr, 2019

Creative Manager

dEgital Hub, Petaling Jaya

Company Type

New Startup

Position

Director

Specification

Art & Creative

Roles

Graphics Designer

Founder of Company

-Partnership with friends to form the company from the start to end of company formations.
-Business registration and company setting up.
-Company direction and short-long term planning.
-Company logo designs, name card, letter head and related creations.
-Eye catchy presentation slides templates for presentation purpose.
-From concept to products produce including cost control of stated above.
-Forming of business core direction and methods and the way of presenting.
-From concept to products produce including cost control of stated above.
-Profit and Lost (P&L) for Design Department and Digital Marketing.

Reason of resign

Withdrawal from the company

2 Feb, 2017 - 12 Dec, 2017

Creative Manager

QLIC Solutions, Petaling Jaya

Company Type

New Startup

Position

Manager

Specification

Art & Creative

Roles

Graphics Designer

Job Scopes:
1. Brief taking from client for proposals preparation.
-Brainstorming and create concept, presentation decks for pitching.
-Creative & Marketing Strategic Proposal.

2. Graphic, 3D Design and Company
-Internal corporate identity and re-branding.
-Point-of-Sales Material (POSM) structure design and packaging design.
-Event and exhibition booth design.
-Up-to-date and right contents for social media and company profile.

3. Sourcing and Event Management
-Products fabrication process and designs including follow up with supplier.
-Explore new vendors for projects and materials selection.
-Event costing and budgeting.

4. Set up and Manage Digital Marketing Department
-Set up flows, vendors sourcing for Digital Marketing.
-Profit and Lost (P&L) management for projects.
-Manage company social media tools, ie: Facebook, Instagram, Pinterest, LinkedIn.
-Managed to bring up margin from targeted 40% to average 54% - 81% for each projects.

5. Projects Management
-Manage projects from start to the end.
-City of Elmina Photo Contest 2017 website design from frontend to backend.
-Deal with clients’ and suppliers regarding to requirements and expectations.

Achievements:
-WhatsApp blasting for launching of City of Elmina, Sime Darby, managed the blasting and margin up to 81%
-Build up Digital Marketing department and run it within 3 months time.
-Bring down costing for direct mailer lower than market price 64% (including distribution).

Reason of resign

Workloads and pressure overloaded affected health

9 Sep, 2015 - 1 Jan, 2017

3D Art Director

Always ePromode, Kuala Lumpur

Company Type

Other

Position

Manager

Specification

Art & Creative

Roles

Management

1. Creative & Marketing Strategic Proposal
-Brief taking from client for proposals preparation regarding “HOW” to make it happen.
-Brainstorming together with sales team, event team and sourcing team for projects and concept, strategics and mechanics.
-Work closely with copywriter for presentation deck and copy writing build up.
-Pitching for project regarding roadshow, brand activation and event management.
-To develop marketing and conversion rates ideas, graphics design & 3D designs based on client’s requirement and preferences.

2. 3D Rendering Team Management
-To lead, guide and delegate graphic and 3D artist on various design and 3D projects.
-To manage and oversee the project delegations during proposal stage.
-Discussion with procurement team for structural related issues and problems solving.

Project Achievements:
-Marigold 100% juice - Brand Activation
-Dr. Sam’s Bio Oral Care - Brand Activation
-Nutri Plus Nippon Premium Activation - Roadshow Activation
-Perfect Companion (Smart Heart - Pet food) - Roadshow Activation
-Nestle Milk Campaign 2017

Reason of resign

Partnership my own company

9 Sep, 2014 - 8 Aug, 2015

Senior Graphic Designer

Electrolux, Petaling Jaya

Company Type

Other

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

1. POSM
-Point of sales materials for categories product launching.
-Price tag and materials for exhibitions.

2. In-store Graphics and FA
-In-store graphics for concept stores.
-Preparation and graphic from concept to final art printing
-Liaise with printing supplier and installation.
-Documentation and paper work for account payable.

3. Concept Store Shop Front Design
-Gurney plaza concept store renovation for shop front design

4. Windows Display
-Idea developing for windows display during festival and promotion period.

5. Advertising Design
-Advertising design for Singapore public transport graphics: MRT, Bus stop clear channel and bus moving graphics.

Reason of resign

Move out of comfort zone

8 Aug, 2011 - 9 Sep, 2014

Senior Designer

S.Kian Seng Sdn. Bhd., Subang Jaya

Company Type

SME

Position

Senior

Specification

Art & Creative

Roles

Industrial / Product Designer

1. Research and development
-Trolley design for Starwood Group.
-Standard front office furniture for Starwood group.
-UOA Nexus Group buffet station.
-New series of buffet station.

2. Design proposal and 3D rendering
-Hotel furniture, office interior, office furniture, home furniture
-Biding for projects examples: Starwood Group, Marina Bay Sands, Bay Court Club
-Japan, Tiger Casino Hotel & Resorts and local established hotel.

3. Graphic Design and branding
-Company rebranding (total 9 sub-company) include logo, business card, letter head, website content graphic
-Company re-branding designs, exhibition invitation, thank you card, season greeting card, exhibition banners and catalogue designs.
-Execution with printing supplier and other related vendors.

4. Exhibition and Interior Design
-Work closely with engineers for manufacturing issues and improvements.
-Execution with printing suppliers and creating final artworks for submission.
-Company renovation & new build 4-floor showroom interior designs and floor plan layout.
-Space planning, materials selection and proposals for each floor, departments and exhibitions.
-3D rendering and idea generation for interiors, booths and structures.
-Material and mood board proposals.

5. Set up new department for design and rendering
-Recruitment for junior designer.
-Conduct interview with HR department.
-Generate new template for design proposal to compete to competitors and bring up the brand image.
-Giving direction and suggestion for junior designer for incoming design and proposals.
-Meeting with sales team for projects.
-Meeting up with clients with sales team to ensure design message is fully delivered to client.
-Design presentation to client.

6. Design new range products and sales material
-Development for incoming new range products and idea generation.
-Meeting with management for direction.
-In-house design presentation for sales team and management for improvement.
-POSMs and information preparation for sales team for projects bidding.
-Discuss with engineers about technical issues.
-Follow up and quality control for new products during manufacturing process.

Achievements:
-Participated FHA 2014 (Food and Hotel Asia) located at Singapore Expo with 2 series designs of buffet stations, 1 design of Plate Clearing Trolley for Starwood Group and 1 design of hotel buffet stand.

Reason of resign

To join an Multi-Nation Company (MNC)

6 Jun, 2010 - 7 Jul, 2011

Industrial Designer

Datumstruct, Petaling Jaya

Company Type

SME

Position

Junior

Specification

Architecture, Interiors, Product

Roles

Others

1. Project Execution
-Producing fabrication drawings of console furnitures after getting brief from Line Manager and Sales Manager.
-Amending fabrication drawing based on clients’ requirements.
-Site visits together with Sales Manager for console furniture installation confirmation.
-Communicate with manufacturing team located at Shanghai, China for design and drawing specifications.

2. Technical Drawing and Drafting
-Prepare technical drawing, floor plan, detailing and cross section.
-Prepare console furniture and control room interior rendering for clients’ visualization.

Reason of resign

Looking for a job involving more into furniture designs.