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1 Jan, 2024 - Current

Sales and Marketing Manager

GD Pavilion Sdn Bhd, nilai

Company Type

Other

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Manager

Job Scope:
-Led a team to drive property sales for in-house projects, such as GD Pavilion’s Youth City Residence, through strategic marketing efforts and collaboration with external agencies.

-Developed and executed marketing materials, presentations, and proposals for new projects and partnership opportunities. This included POSM (Point of Sale Materials) strategy and event planning to enhance brand presence.

-Created and managed social media content and organized roadshow events to promote projects and generate sales.

-Successfully recruited multiple real estate agencies, expanding the sales force and achieving KPIs in line with company targets.

Achievements:
-Played a key role in positioning Malaysia as a premier investment destination for international entrepreneurs, showcasing opportunities for industrial expansion and factory setups.

Collaborated with Negeri Sembilan MBS and MIDA to highlight the advantages of the Sikamat Industry Park, gaining support from key stakeholders and helping to drive investment interest.

Successfully recruited three real estate agencies to collaborate on sales projects, significantly contributing to overall sales growth.

17 May, 2022 - 31 Dec, 2023

Head of Creative

YM International Marketing Sdn. Bhd., Selangor

Company Type

SME

Position

Art Director

Specification

Management, Marketing, Sales, Admin

Roles

Creative Services Manager

Job Scope:
As the Head of Creative at YM International Marketing Sdn Bhd, a leading marketing company focused on helping SMEs develop personal and corporate IP branding and CI (Corporate Identity) strategies, I lead a creative team to design and implement innovative marketing solutions. These efforts aim to enhance corporate presence and deliver measurable results for our clients.

Responsibilities:
-Spearheaded a team in executing Campaign Event POSM (Point of Sale Materials) and Above-the-Line initiatives, ensuring successful implementation and alignment with brand objectives.

-Managed large-scale concert festivals and festival event campaigns, overseeing end-to-end execution, from conceptualization to completion.

-Worked closely with SMEs to craft corporate IP positioning strategies, ensuring cohesive branding and market positioning.

Skills:
Advanced proficiency in AI (Adobe Illustrator), Photoshop (PSD), After Effects, PowerPoint, and Excel.
Competent in 3D design using Google SketchUp.

Achievements:
-Led the creative team as both an idea generator and key contributor, driving innovative marketing and sales strategies that enhanced team performance.

-Successfully developed and executed creative campaigns, utilizing expertise in AI, graphic design, and 3D visualization to improve project efficiency and outcomes.

-Managed high-profile events such as:
1. Wow Malaysia Music Festival Concert,
September 2022 at Gembox.
2. Music Festival Countdown Party Campaign,
December 2022 at Gembox.
3. CNY 2023 Campaign, in collaboration with
MEDIA-MY EAT KAKI, attracting a crowd of
30,000 in three days at Gembox.
4. Hegen Special Edition Event Launch, May 2023 at Publika.

16 Dec, 2018 - 31 Dec, 2021

Creative Designer

KYY EMPIRE SDN. BHD., Kota Damansara

Company Type

SME

Position

Art Director

Specification

Art & Creative

Roles

Art Director

Role and Responsibilities:
-As a Senior Graphic Designer at KYY Empire Sdn Bhd, your responsibilities extend across various facets of our Property Investment and Asset Management initiatives. Your key contributions include:
Below-The-Line (BTL) Activities:
-Oversee the creative direction of BTL activities, ensuring alignment with our brand strategy and marketing goals.
Powerful Company Roadshow Proposals:
-Craft compelling PowerPoint presentations to enhance our company's roadshow proposals, showcasing our property investment opportunities with visual excellence.
Strategic Marketing POSM:
-Develop impactful Point of Sale Materials (POSM) that effectively communicate our property offerings and capture the attention of our target audience.
Corporate Identity System (CIS):
-Maintain and uphold the integrity of our Corporate Identity System, ensuring consistency across all visual elements and materials.
Engaging Social Media Content:
-Conceptualize and create captivating content for our social media platforms, contributing to the overall online presence and brand image.
Event Organization and Logistics:
-Organize and manage events, overseeing all aspects of event organization and roadshow logistics to create seamless and impactful experiences.
Strategic Venue Design:
-Design event venues with a keen eye for detail, optimizing layouts for maximum impact and ensuring a cohesive visual representation of our brand.

1 May, 2012 - 31 Dec, 2016

Head of Creative

Backbone Creative Studio Sdn Bhd, Kota Damansara

Company Type

SME

Position

Creative Director

Specification

Advertising / Media Planning

Roles

Creative

Backbone Creative Studio an events and advertising agency.

Client: Carlsberg (2015 CNY Launching), Mazda 3S centre (Sungai Besi), Hektar Property Services Sdn Bhd (Subang Parade, Mahkota Parade, Wetex Parade,Central Square, Landmark Central), 1 Mont Kiara Shopping Mall, Aeon Jusco, Dijaya Property, Mulpha Land, IPO Food Room (F&B), US Pizza, X-1R Global, E-Win, Philips Capital & EN.VI.OUS Beauty & Spa, Godfrey Phillips Malaysia (Marlboro Event)

My tasks and duties:
•Development of Business (Sales, Account Servicing & Creative Team Production timeline.)
•Briefing to creative teams, Brainstorming with a copywriter / generating ideas to present to the client.
•Designs to produce an effective advertising idea campaign.
•Commissioning specialists, such as artists and photographers, work on projects.
•Managing projects and working within a budget.
•Editing the final results for presentation to the client.
•From Brain Storming to execution, idea, scam, artwork visual, FA to production involving/Event Management.

1 Apr, 2010 - 30 Apr, 2012

Designer

The Big Red Button Sdn Bhd, Kota Damansara

Company Type

SME

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

The Big Red Button Sdn Bhd, an esteemed Event and Advertising Agency, is at the forefront of delivering exceptional experiences and impactful campaigns. We are currently seeking a dynamic individual to join us as the sole Designer, taking on a pivotal role in our creative endeavors.

Role and Responsibilities:
As the only Designer at The Big Red Button, your responsibilities will be diverse and impactful:
Event Planning:
Contribute to the planning and execution of events, ensuring a seamless blend of creativity and strategic vision.
Creative 3D Visual (Google SketchUp) & Props Design:
Utilize your expertise in Google SketchUp to craft immersive 3D visuals and design compelling props that elevate our events.
Advertising Collaterals:
Develop a range of advertising materials, including POSM, Press Ads, Magazine Ads, Flyers, Brochures, CIS, Menu, and A&P.
Multifaceted Visual Production:
Script and direct videos, coordinate photo shoots, manage color separation, film output, and produce FA visuals to meet the highest industry standards.
Notable Clients:
DIJAYA GROUP
-JOHNNIE WALKER
-TAI THONG GROUP
-TROPICANA CITY MALL
-TIME BROADBAND
-RAINBOW
-DiGi
-MAYLAND
-SKOL BEER
-VOLTAGE
-L'Oréal
-Midea
and many others.
Client-Specific Projects:
DIJAYA: CIS, Press Ads, Magazine, Leaflet, Direct Mail, Bunting, Events, Hoarding Board, Invitation Card, and more.
TROPICANA CITY MALL: Hoarding Board, Promotion Magazine Ads, Events, Events Press Ads, and more.
TAI THONG: Menu, Press Ads, Magazine Ads, Leaflet, Flyers, and more.
RAINBOW: Leaflet, RGR, Brochure, Press Ads, and more.
MAYLAND: Rebranding, CIS, and more.
JOHNNIE WALKER: Events, Below the Line, and more.