About Me

I am Chui Yin from Malaysia.

As a strong User Advocate, I am an experienced User Experience (UX) Specialist with more than 18 years solid user research and UX methodology across different platforms (Web-based, enterprise, and mobile). Familiar working with various end users and multiple stakeholders using different UX methods and also UI prototyping tools for client consulting and research grant projects. Deliver UX results based on data-driven and user insights with actionable UX design recommendation for client projects. Track record of UX consultancy and training projects as a UX Consultant Lead and Trainer.

My skillsets:
★ Usability testing (in-person and remote)
★ UX validation & audit
★ UX Strategy
★ Heuristic evaluation/Expert review
★ User research (user interview, ethnography, observation)
★ Usability analysis
★ Remote UX tools for collaborative team (Miro, Lucidchart)
★ UX writing
★ Customer journey map
★ Wireframe and prototyping (Balsamiq, Figma)
★ Information Architecture
★ Business Model
★ User Experience Design (UXD)
★ Powerpoint and Infographic
★ Translation (English - Chinese - Malay)

A Project Leader managing a team of designers and developers for international and local research grants. UX Innovate Program Director managing 11 UX Mentors and 7 UX team members for UX training and mentorship program. Interface Design Liaison for Interface Design Program bridging the academia and industry for nurturing UX Designers talents, and collaboration with various industries

Current Status

Employed

Language

Working Experience

Skill Sets

Tools & Software

Additional Information