About Me

Hi, I’m a Graphic Designer Specializing in Print and Media — and I Love What I Do.

Design is more than just a profession for me — it’s the way I interpret the world, solve problems, and communicate ideas. With a degree in Graphic Communication and years of hands-on experience in the creative industry, I’ve had the privilege of bringing stories to life through compelling visual work — from ink on paper to media in motion. My design journey is deeply rooted in the world of print, with an extended flair for media design that supports marketing, brand storytelling, and communication strategies.
Over the years, I’ve worked with globally recognized clients including Microsoft, Google, Fujitsu, Yahoo, Tan Chong Motor Holdings, Triumph, and Hotlink. These collaborations have helped shape my understanding of brand identity, visual consistency, and the balance between creativity and strategy. Whether I’m crafting a printed brochure or designing assets for a campaign rollout, my goal is always the same — to produce thoughtful, effective work that resonates with people.

My Journey into Design
My passion for design began early. I was always fascinated by how colors, shapes, and typography could convey messages and evoke emotions. While studying Graphic Communication, I discovered the beauty and complexity of print. It was the physicality of it — the feel of textured paper, the richness of ink, the impact of a perfectly chosen font — that truly spoke to me.
Print demands precision. Unlike digital formats that can be edited after publishing, print requires a higher level of craftsmanship and foresight. You have to consider everything — from the bleed and margins to the choice of paper and print techniques. This challenge is exactly what makes print design so satisfying for me. It’s not just about how it looks — it’s about how it feels, functions, and endures.
As the industry evolved, so did I. While I continue to specialize in print, I’ve also expanded into media — creating digital visuals that complement physical materials and extend the brand experience across platforms. This hybrid approach allows me to tell consistent stories across touchpoints, creating seamless transitions from print to screen.

Print and Media: Where I Thrive
In print, I’ve worked across a wide range of deliverables — brochures, flyers, catalogs, packaging, signage, posters, corporate reports, trade show graphics, and more. Every project starts with a conversation: What is the message? Who is the audience? What’s the tone, and how should it make people feel?
I don’t just decorate. I design with intention. I align visual direction with strategic goals, ensuring that each design is both beautiful and effective. And I handle the entire process — from initial concept to final print-ready files. I’m comfortable liaising with printers, ensuring quality control, and advising clients on production specs and finishes.
In media design, I’ve supported marketing teams and content creators by developing assets for social media, email campaigns, digital ads, brand videos, and presentations. I understand the fast-paced nature of digital media and the importance of maintaining visual coherence across all brand touchpoints.
What connects my print and media work is the focus on communication. Every element — whether it’s a headline, a color palette, or a layout grid — is there for a reason. Good design doesn’t shout. It speaks clearly, with purpose.

Tools of My Trade
I work primarily with the Adobe Creative Suite — especially InDesign, Illustrator, and Photoshop — for most print and media design needs. For motion-based assets, I’ve worked with Premiere Pro and Capcut. I’m also familiar with Canva and PowerPoint when creating flexible templates for client use.
But more important than the tools is how I use them. I believe the magic of design comes from thinking, not software. Tools evolve, trends change — but a strong idea, executed with purpose and clarity, will always stand out.

Designing for Impact
Working with major clients like Microsoft and Google taught me the value of brand integrity and scalability. I learned how to work within tight guidelines while still pushing creative boundaries. At the same time, projects with lifestyle and consumer brands like Triumph and Hotlink allowed me to tap into emotional storytelling — where the challenge is connecting with people’s lives, not just their logic.
What I’ve learned through all this is that every client, no matter the size, deserves thoughtful design. I treat every project — from a global campaign to a small business flyer — with the same level of care and commitment.

Challenges That Shaped Me
Like any designer, I’ve faced tight deadlines, difficult feedback, changing scopes, and complex production requirements. These challenges have made me stronger. They’ve taught me the importance of clear communication, setting realistic expectations, staying organized, and staying calm under pressure.
Every mistake has taught me something — how to double-check output settings, how to anticipate questions before they’re asked, how to be proactive instead of reactive. These lessons don’t come from textbooks; they come from experience. And they’ve made me a better designer, collaborator, and problem-solver.

What Drives Me
I’m driven by the desire to create. I get genuine joy from solving visual problems, crafting layouts that feel just right, and helping people see ideas in a new way. I also love the tangible results — holding a freshly printed piece in my hands, seeing a campaign come to life in the wild, or watching a client’s business grow with the help of my design.
I’m also driven by the belief that design matters. It shapes how we experience the world — how we understand information, how we make choices, how we feel about the things around us. Good design doesn’t just decorate. It clarifies, elevates, and connects.

Looking Ahead
As I continue to grow in this industry, my goal is to keep pushing my creative boundaries while staying rooted in the craft of communication. I want to explore more environmental and experiential design — creating immersive branded spaces that blend print, media, and interaction. I’m also interested in sustainability in print — finding ways to design smarter, with less waste and more impact.
I’d love to mentor younger designers, collaborate with other creatives, and work on projects that challenge the norm. I’m always open to new ideas, industries, and formats — because design is a lifelong journey, and I’m just getting started.

Let’s Connect
If you’re looking for a designer who brings experience, professionalism, and passion to every project — let’s talk. I’m here to help you tell your story, share your vision, and create work that feels as good as it looks.

Current Status

Self Employed

Language

Additional Information