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21 Aug, 2011 - 21 Dec, 2019

Creative Director

singnan communications, petaling jaya

Company Type

SME

Position

Creative Director

Specification

Advertising / Media Planning

Roles

Supervisor / Team Lead

Creative Leadership & Team Management
Lead the Creative & Graphic Design Team, ensuring all deliverables align with clients’ marketing and branding strategies.
Establish and enforce brand guidelines to maintain consistency across all creative outputs.
Foster a stimulating work environment that nurtures creativity and innovation within the team.
Oversee the agency’s creative philosophy and output standards, ensuring excellence in all deliverables.

Branding, Advertising & Marketing Strategy
Develop fresh, compelling branding, advertising, and marketing messages with visually engaging designs and strategic content.
Continuously explore new advertising methods and digital platform strategies to enhance brand engagement.
Analyze client objectives to craft effective marketing strategies, executing online and offline advertising and brand interaction initiatives.

Client Engagement & Communication
Respond to client inquiries promptly and professionally, assisting in issue resolution.
Provide strategic communication solutions to help clients achieve their marketing and communication objectives.
Actively listen, inquire, and translate client needs into strategic brand concepts, messaging, and rationales.

Business Development & Innovation
Develop an innovative pitching strategy to attract new business opportunities.
Collaborate with partners and engage in company-wide strategy discussions, proposing creative innovations to address market shifts, competitive challenges, and strategic goals.

Performance Monitoring & Optimization
Monitor and measure the impact of digital marketing campaigns, analyzing data to optimize strategies.

1 Apr, 2011 - 30 Apr, 2012

New media specialist (senior art)

McKinsey & Company Inc Malaysia, KL

Company Type

Other

Position

Senior

Specification

Others

Roles

Other Roles

Branding & Creative Execution
Oversee the execution, management, and integration of firm branding across all creative solutions and media platforms.

Collaboration & Strategic Implementation
Work closely with McKinsey international team members and local vendors to develop and implement customized creative solutions supporting business consultant reports.
Consult and collaborate with international teams to build on-site creative solutions for consultants and clients.

Vendor Management & Quality Control
Supervise overseas vendors (video, photography, print, and media) to ensure high-quality visual and interactive work aligned with firm standards.

Leadership & Department Oversight
Lead and manage the Graphic & Multimedia Department, overseeing all in-studio and out-of-studio graphic design, multimedia production, and media materials for interactive and interface design.

1 Dec, 2006 - 31 Dec, 2009

Creative head (senior art)

Sensania Sdn Bhd, Petaling jaya

Company Type

SME

Position

Senior

Specification

Advertising / Media Planning

Roles

Supervisor / Team Lead

Creative Leadership & Team Management
Lead, train, and supervise team members to ensure the delivery of high-quality creative work for clients and media.
Oversee all in-studio and out-of-studio creative projects, ensuring consistency and excellence in execution.

Strategic Collaboration & Creative Solutions
Work closely with the Managing Director and Account Manager to develop creative solutions aligned with current proposals.
Manage and direct photography and film production projects, including art direction and concept development.

Media & Production Oversight
Supervise the creation of web media, direct-to-plate digital prepress media, traditional film output, and film/video production media.
Collaborate with external partners, including media outlets, press, professional artists, photographic studios, and film production studios, to enhance internal creative projects.

1 Dec, 2002 - 30 Nov, 2006

Creative head (senior art)

Incenplus Marketing Solutions Sdn Bhd, KL

Company Type

Multinational Corporation

Position

Senior

Specification

Management, Marketing, Sales, Admin

Roles

Creative Services Executive

Strategic Marketing & Advertising
Conduct strategic analysis and develop creative marketing messages to drive higher conversion rates through direct response advertising.
Plan and execute Above-the-Line (ATL) and Below-the-Line (BTL) marketing strategies to support the Strategic Consumer Programs Division’s CRM initiatives.

Creative & Digital Development
Design interface structures and Information Architecture (IA) to support the development of the Customer Analysis and Tracking System (CATS) application.

Media Collaboration & Project Management
Partner with media outlets, press, professional artists, photography studios, and film production studios to enhance internal creative projects.
Oversee photography and film production projects, including art direction and concept development.

Budget & Vendor Negotiation
Estimate costs and negotiate with external vendors to ensure project completion within client budgets.

1 Oct, 1999 - 30 Nov, 2001

Creative head (senior art)

IOI Multimedia Sdn Bhd, PJ

Company Type

Multinational Corporation

Position

Senior

Specification

Digital Media

Roles

Digital Creative Director

Project Leadership & Creative Direction
Oversee project management, idea creation, art direction, and multimedia implementation across various media platforms.
Lead and direct the entire creative department, ensuring seamless execution of projects across multiple media disciplines.

Information Architecture & Multimedia Development
Develop and maintain Information Architecture (IA) designs for all multimedia and web projects, ensuring a structured and user-friendly experience.

Departmental Leadership & Team Oversight
Supervise and manage cross-functional creative teams, including:
✅ Graphic Department
2 Graphic Designers
1 Copywriter
✅ Web Department
2 Web Designers
1 Flash Programmer
2 Director Programmers
2 Programmers
✅ Video & Animation Department
4 Graphic Animators
2 3D Animators
1 Video Editor
1 Sound Engineer
1 Cameraman
✅ Photography Department
2 Photographers

1 Jun, 1994 - 28 Feb, 1999

Visualizer (junior art)

Paragon Communications Sdn Bhd, KL

Company Type

Multinational Corporation

Position

Junior Art Director

Specification

Advertising / Media Planning

Roles

Creative

Key Responsibilities
Collaborate with the creative team to develop cutting-edge visual concepts, working closely with the Art Director, Copywriter, and Creative Director to craft a unique visual identity for the brand.