Spoken

English

Written

English

2 Jan, 2023 - Current

Senior Associates Social & Content Designer

CelcomDigi, Selangor

Company Type

Multinational Corporation

Position

Senior

Specification

Art & Creative

Roles

Art Director

-

1 Dec, 2021 - Current

Senior Associates Digital Media Designer

Digi Telecommunications, Selangor

Company Type

Multinational Corporation

Position

Senior

Specification

Art & Creative

Roles

Art Director

Increase Productivity
1/ Decreasing back & forth with agency
* Providing direction to agency with portfolio owners in terms of overall creative & assets.
* Offering support by providing visual options & solutions if portfolio owners are stuck with KDs on going project or creative options.
* Ideas and feedback discussion with portfolio owners for creative review
* Creating assets that’s out of scope from KD (Postpaid SIM Storyboarding, OTT Ad, Prepaid NEXT visual Familiku)

2/ Decreasing time spent on searching for right Image
* Developing image bank together with other teams for Da side to reduce time spent in finding right image for different digital ad use cases.

3/ Ensuring consistency in CI for Postpaid & Prepaid
* Aligning with other teams and share ahead some quick reference before finalise or start execution.

Drive creative excellence within Digital Advertising team
1/ Prepaid & Postpaid team develop better understanding and increase awareness in visual execution
* Shared on graphic design principal fundamental, quiz game on graphic design and case study video & poster ads on way to exploring comm angles.
* Feedback on Prepaid Reload and by providing new art direction for creative refresh. (Visual CTR increased)
* Giving feedback on creative mistake or error to avoid with portfolio owners by one on one.

2/ Pushing creative to the next level
* Discussion with portfolio owners and feedback to improve on agency deliverables or ideas.
* Developing and brainstorming new ideas with portfolio owners.
* Improve visual execution quality by giving more depth, better focal point and others visual execution.
* Improve in motion graphic execution by improving readability, motion effects, and storyboarding.
* Challenge other teams by using the right choice of image that resonates toward consumer base on use case.
* Ideate intuitive messaging and execution for Ads with copywriting storyboard & motion graphic.
* Gather feedback for QBR and inputting feedback together with portfolio owners.

2/ Expanding CI to the next level
* (Postpaid) Expanding & playing with CI by creating and bring new elements so that our visual will be more relevant to resonates toward our target audience and use case but also maintaining the same look & feel.
* (Prepaid THS) Bringing more speed elements and different elements into visual but maintaining the same look & feel at the same time.
* (Prepaid Youth) Expanding and exploring the usage of talent images from previous use case & CI

Improved metric Ad tracks brand health
1/ Ad tracks brand health increase from Jan 2021
* Contributing  in test & learn to find golden rule for Prepaid & Postpaid in Messaging, layout, element, animation & storyboarding to improve CTR.
* Ensuring quality of ads that are executed & Image bank development that are more suitable across Prepaid & Postpaid by referring to competitors.
* Increased Prepaid Youth, SIM, THS, Device, SIM, & Reload with Seen, Persuade, Brand & Like.


Driving collaboration for Projects & Meeting session
1/ Yearly Image Bank Refresh
* Aligning with portfolio owners on expectation for Image bank by providing DA input.
* Enable more relevant images for the team to use.
* Aligning on expectation with Brand & CGTM teams the choices of talent, use cases, & brainstorming for different image shots (e.g. angles on the talent, Muslim friendliness, age group of talent that works better for our target audience to explore and persona.)
* Ensuring no hiccups before and after production photoshoot with Brand & CGTM teams.


2/ Enabling Custom Landing Pages
* Learning and building better understanding with web team in restriction of custom landing page to decrease back and forth. Able to consult teams who are building new template and looking to explore.
* Managing Custom landing page setup and live between Digi-X & portfolio owners.
* Connecting with Insider team in developing features that are restricted in Digi-X Custom landing page (E.g. anchor links, switch language buttons &……)

Reason of resign

1 Jun, 2020 - 30 Nov, 2021

Senior Digital Designer

Ironwoods Agencies, KL

Company Type

New Startup

Position

Senior

Specification

Art & Creative

Roles

Art Director

"Lead account acquisition efforts by developing innovative concepts and overseeing their execution during pitches. Drive engagement and attract new and existing Instagram followers through strategic initiatives across social media, point-of-sale materials (POSM), and digital media, all based on client briefs. Provide guidance to designers, ensuring their creative work aligns with objectives and promotes continuous improvement.

12 Dec, 2017 - 31 May, 2017

Designer

Leo Burnett, Kuala Lumpur

Company Type

Multinational Corporation

Position

Junior Art Director

Specification

Art & Creative

Roles

Graphics Designer

Ideate and execute for 360 campaigns

Main account: Samsung

Other accounts: OCBC, Maxis, Hotlink, Petronas, Maggie, Coursera, TNB, MMU, Petronas, MCD, Dutch Lady, Coke, Adex Data Star

Reason of resign